Professional Summary
Professional Overview
Sam Locher is an accomplished business development and marketing executive with over 15 years of experience in the flooring and home improvement industry. As the Vice President of Business Development and Marketing at AJ Rose Carpet & Flooring, Sam is responsible for driving strategic growth initiatives, enhancing the company's brand presence, and leveraging data-driven marketing strategies to expand the organization's customer base.
Experience Summary
Current Role
As the Vice President of Business Development and Marketing at AJ Rose Carpet & Flooring, Sam is responsible for developing and executing the company's overall business development and marketing strategies. Key achievements in this role include:
- Spearheading the implementation of a comprehensive digital marketing plan, resulting in a 25% increase in web traffic and a 15% boost in lead generation within the first year.
- Establishing strategic partnerships with key industry influencers and suppliers, leading to a 20% growth in revenue from new customer accounts.
- Optimizing the company's sales processes and customer relationship management systems, resulting in a 12% improvement in sales conversion rates.
Career Progression
Prior to his current role, Sam held various sales and management positions within the flooring and home improvement industry. As an Outside Sales Representative at The Belknap White Group, he successfully grew his territory's revenue by 18% over a three-year period. As a Scheduling Manager at Messina's Flooring & Carpet, he implemented process improvements that led to a 15% reduction in customer lead times. Additionally, Sam's experience as a Manager at Lowe's Companies, Inc. and a Store Manager at Ed's Flooring America provided him with a well-rounded understanding of the industry's operational and customer service dynamics.
Academic Background
Sam holds a Bachelor's degree in Organizational Management from Roberts Wesleyan College, where he specialized in Business Administration and Management. His academic achievements include graduating with honors and actively participating in various student leadership organizations.
Areas of Expertise
- Strategic business development and revenue growth
- Integrated marketing campaign planning and execution
- Customer relationship management and sales optimization
- Operational efficiency and process improvement
- Cross-functional team leadership and collaboration
Professional Impact
Throughout his career, Sam has demonstrated a proven track record of driving measurable results and contributing to the success of the organizations he has served. His ability to identify and capitalize on market opportunities, coupled with his expertise in data-driven marketing and sales strategies, has made him a valuable asset to his employers and a respected leader within the flooring and home improvement industry.
Conclusion
With his extensive experience, strong leadership skills, and a deep understanding of the flooring and home improvement industry, Sam Locher is poised to continue making a significant impact in his role as the Vice President of Business Development and Marketing at AJ Rose Carpet & Flooring. His strategic vision, coupled with his data-driven approach and customer-centric mindset, make him well-equipped to drive the company's growth and solidify its position as a market leader.
