Contact Overview
Name: Sam Sarullo
Current Position: Chief Marketing Officer (CMO)
Company: Daniel's Jewelers
Location: Los Angeles Metropolitan Area
Industry: Internet / Retail (Jewelry & Omnichannel Retail)
Contact Email: sam.sarullo@danielsjewelers.com (also: samsarullo@yahoo.com)
Phone: () -0402
Current Role and Responsibilities
Chief Marketing Officer, Daniel's Jewelers (January 2020 – Present)
Sam Sarullo holds the role of Chief Marketing Officer at Daniel's Jewelers, a prominent player in the U.S. jewelry retail sector. In this capacity, Sam is responsible for overseeing the company’s comprehensive marketing strategy—including both traditional and digital channels—with a particular expertise in omnichannel marketing and e-commerce. This encompasses the integration of in-store and online experiences, leading campaigns to drive customer engagement, and ensuring consistent brand messaging across all platforms. Recent efforts highlight a data-driven approach to customer acquisition and retention, leveraging expertise in public relations, influencer marketing, and innovative digital initiatives.
Professional Background
- Vice President, Global E-Commerce – PACSUN (Jan 2018 – Dec 2019)
Led digital commerce initiatives for a major apparel retailer, focusing on digital expansion and transformation of the customer experience.
- Interim Chief Digital Officer – Mana Products (Jan 2017 – Jan 2018)
Directed digital strategy and online presence for a leading manufacturer in the beauty industry.
Sam’s career progression demonstrates strong leadership in digital growth, e-commerce operations, and marketing transformation for consumer-facing brands engaged in retail and direct-to-consumer sales.
Education
- Harvard Business School
- Digital Marketing Executive Program
- Executive Program
- Purdue University
- Bachelor of Arts (BA)
Sam’s academic background combines a robust foundation in management with specialized, executive-level training in digital marketing strategies, reinforcing his ability to lead within highly competitive retail environments.
Skills & Competencies
- Marketing Strategy
- Public Relations
- Influencer Marketing
- Integrated Omnichannel Retail
- Digital Transformation
- E-Commerce Growth Initiatives
Sam is recognized for deploying agile, results-oriented marketing campaigns and is repeatedly cited for his capacity to blend creative and analytical approaches to brand and revenue growth.
Organizational Context
Daniel’s Jewelers is known for its strong omnichannel capabilities in the jewelry retail space, with a significant footprint across the United States. The company is actively investing in customer experience, digital innovation, and integrated marketing—areas where Sam Sarullo has direct oversight and impact.
Sam is part of the executive management team, working closely with leaders in technology and operations (e.g., Vice President of IT and SVP) to align marketing objectives with overall business goals.
Additional Information
Sam Sarullo is based in the Los Angeles region, reflecting proximity to a core market for Daniel’s Jewelers and facilitating collaboration with industry partners, agencies, and tech providers. He is accessible via his professional email and maintains a public professional profile on [LinkedIn](http://www.linkedin.com/in/sarullo), which demonstrates an established personal brand within the marketing and e-commerce executive community.
