Samantha Avivi
Chief Marketing Officer
Professional Overview
Samantha Avivi is an accomplished marketing executive with over 20 years of experience driving growth and transformation for leading global brands. As the Chief Marketing Officer at Bayer, she is responsible for developing and executing comprehensive marketing strategies to strengthen the company's brand presence, expand market share, and deliver exceptional customer experiences across multiple product lines and business segments.
Experience Summary
Current Role
Samantha has served as the Chief Marketing Officer at Bayer since April 2024. In this role, she oversees a team of 75 marketing professionals and is responsible for leading all aspects of the company's marketing initiatives, including brand management, digital marketing, advertising, content creation, and customer engagement. Under her leadership, Bayer's marketing campaigns have achieved significant increases in brand awareness, customer acquisition, and return on investment.
Career Progression
Prior to joining Bayer, Samantha held the Chief Marketing Officer position at Advance Auto Parts, where she led a successful rebranding and digital transformation strategy that resulted in a 15% increase in online sales and a 12% improvement in customer satisfaction scores. Before that, she served as the Chief Marketing Officer at Tenneco, where she spearheaded the launch of several new product lines and implemented innovative marketing tactics that drove a 20% growth in market share.
Samantha's earlier career includes roles as a Growth Consultant at The Jim Stengel Company, Founder and President of Avivi Marketing, and various marketing leadership positions at global brands such as Kimberly-Clark, Procter & Gamble, and Masterfoods.
Academic Background
Samantha holds a Bachelor of Science degree in Marketing from the University of Florida and a Master of Business Administration from the University of Miami.
Areas of Expertise
- Strategic marketing and brand management
- Digital marketing and e-commerce optimization
- Campaign planning and execution
- Customer segmentation and targeted outreach
- Data-driven decision making and performance analysis
- Cross-functional collaboration and team leadership
Professional Impact
Throughout her career, Samantha has consistently demonstrated her ability to drive measurable business impact through innovative marketing strategies and data-driven decision-making. She has been recognized for her industry thought leadership, having been featured in prominent publications such as Forbes, AdAge, and Harvard Business Review.
Conclusion
With her extensive experience, strategic vision, and proven track record of success, Samantha Avivi is a highly-respected marketing executive who is well-equipped to lead Bayer's marketing efforts and contribute to the company's long-term growth and success.
