Samantha Baker-Rhodes

Vice President, Marketing

San Francisco, California, United States

Professional Overview
Samantha Baker-Rhodes is an accomplished marketing executive with over 15 years of experience driving strategic brand initiatives and delivering measurable results. As the Vice President of Marketing at Euro RSCG, she oversees the development and execution of integrated marketing campaigns for a diverse portfolio of clients across various industries.

Experience Summary

Current Role
In her role as Vice President of Marketing at Euro RSCG, Samantha is responsible for leading a team of marketing professionals to develop and implement effective marketing strategies that align with her clients' business objectives. She has a proven track record of leveraging data-driven insights to create impactful campaigns that resonate with target audiences and drive measurable growth. Under her leadership, Samantha's team has consistently exceeded client expectations, resulting in numerous industry awards and recognition.

Career Progression
Prior to joining Euro RSCG, Samantha served as a Media Planner at Viacom, where she played a crucial role in the planning and placement of media campaigns for high-profile clients. She honed her skills in media strategy, channel optimization, and campaign analytics during this time. Earlier in her career, Samantha held the position of Media Assistant at The Walt Disney Company, where she gained valuable experience in the media and entertainment industry.

Academic Background
Samantha holds a Bachelor of Arts degree in Marketing from the University of California, Berkeley, where she graduated with honors. She is a passionate lifelong learner and has completed numerous professional development courses in digital marketing, brand strategy, and leadership.

Areas of Expertise

• Integrated marketing strategy and campaign development

• Data-driven decision making and performance optimization

• Brand management and positioning

• Cross-functional team leadership and collaboration

• Exceptional written and verbal communication skills

Professional Impact
Under Samantha's leadership, Euro RSCG has achieved significant milestones, including a 25% increase in client retention and a 20% year-over-year growth in revenue. She has spearheaded award-winning campaigns that have earned recognition from industry organizations such as the American Marketing Association and the Public Relations Society of America.

Conclusion
Samantha Baker-Rhodes is a seasoned marketing executive with a proven track record of driving strategic growth and delivering exceptional results for her clients. Her deep understanding of the evolving marketing landscape, combined with her strong leadership abilities and data-driven approach, make her a valuable asset to the organizations she serves. Samantha is poised to continue making a significant impact in the marketing industry as she advances in her career.