Samantha Benson

Founder/CEO

New York, New York, United States

Professional Overview
Samantha Benson is a seasoned digital marketing executive with a strong track record of driving growth and innovation. As the Founder and CEO of Sammy + Nat, she leverages her expertise in email marketing, content strategy, and e-commerce to help companies elevate their online presence and engagement.

Experience Summary

Current Role
As the Founder and CEO of Sammy + Nat, Samantha is responsible for the overall strategic direction and operational management of the company. Under her leadership, the agency has established a reputation for delivering exceptional results, having worked with clients across a range of industries to optimize their digital marketing campaigns and drive measurable success.

Career Progression
Prior to founding Sammy + Nat, Samantha held several key roles at Michael Kors, where she progressively took on increasing responsibilities. As the Global Email Marketing Manager, she implemented innovative email strategies that resulted in a 25% increase in open rates and a 15% boost in conversion rates. In her previous role as Manager, Web Content, she spearheaded the development of a cohesive and engaging digital content ecosystem that enhanced the brand's online presence and customer experience.

Academic Background
Samantha holds a Bachelor of Arts degree in Marketing from the University of Pennsylvania, where she graduated with honors.

Areas of Expertise

• Digital marketing strategy and implementation

• Email marketing optimization and campaign management

• Content creation and curation for e-commerce and social media

• E-commerce platform management and optimization

• Data analysis and performance tracking

• Cross-functional team leadership and collaboration

Professional Impact
Throughout her career, Samantha has demonstrated a keen ability to drive measurable results for her clients. At Sammy + Nat, she has led the successful execution of numerous high-profile campaigns, consistently exceeding client expectations and positioning the agency as a trusted partner in the digital marketing space.

Conclusion
Samantha Benson is a dynamic and forward-thinking digital marketing leader with a proven track record of success. As the Founder and CEO of Sammy + Nat, she continues to push the boundaries of what's possible in the industry, leveraging her deep expertise and innovative mindset to help her clients achieve their strategic goals.