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Samantha Kobrin

Samantha Kobrin


VP of Marketing, Obsess | New York, NY



Professional Overview
Samantha Kobrin is a seasoned marketing executive with over a decade of experience driving growth and innovation across the retail, e-commerce, and travel industries. As the Vice President of Marketing at Obsess, she oversees all marketing strategies and initiatives, leading a talented team to position the company as a leader in the immersive shopping space.

Experience Summary

Current Role
As VP of Marketing at Obsess, Samantha is responsible for developing and executing integrated marketing campaigns to drive brand awareness, user acquisition, and customer engagement for the company's cutting-edge virtual store technology. Under her leadership, the marketing team has successfully launched several high-profile partnerships with leading retail brands, resulting in a significant increase in website traffic and sales conversions.

Career Progression
Prior to joining Obsess, Samantha held various marketing leadership roles, including Global Director of Marketing at Elite World Group, Director of Marketing at Brodo Broth Company, and Senior Growth Manager at Skyscanner. Throughout her career, she has demonstrated a strong track record of delivering measurable results, from launching innovative digital marketing strategies to spearheading successful rebranding initiatives.

Academic Background
Samantha holds a Bachelor of Arts degree in Marketing and Communications from the University of Pennsylvania, where she graduated cum laude.

Areas of Expertise
  • Digital marketing strategy and execution

  • Omnichannel campaign management

  • Influencer and partnership marketing

  • Data-driven decision making and analytics

  • Cross-functional team leadership and collaboration


Professional Impact
At Obsess, Samantha has played a pivotal role in driving the company's growth and expansion, leveraging her deep understanding of consumer behavior and digital marketing best practices. She has been instrumental in developing the brand's unique voice and identity, as well as implementing effective customer acquisition and retention strategies.

Conclusion
With her extensive experience, strategic mindset, and proven track record of success, Samantha Kobrin is a highly respected marketing leader in the retail and e-commerce space. As VP of Marketing at Obsess, she is poised to continue driving the company's success and shaping the future of immersive shopping experiences.