Samantha Lerner

Growth Marketing Director | Acquisition Specialist

Professional Overview

Samantha Lerner is an accomplished growth marketing leader with a proven track record of driving customer acquisition, retention, and revenue growth for B2C and B2B organizations. As the Director of Growth Marketing and Acquisition at Attentive, she oversees strategic marketing initiatives that leverage data-driven insights to optimize customer journeys and maximize return on investment.

Experience Summary

Current Role

Director of Growth Marketing, Acquisition at Attentive (2024-07-01 to Present)

• Spearheading the development and implementation of comprehensive growth marketing strategies to acquire new customers and expand Attentive's market share

• Collaborating cross-functionally with product, engineering, and data teams to identify growth opportunities and optimize marketing campaigns for maximum impact

• Leading a team of talented growth marketing professionals, fostering a culture of innovation and data-driven decision-making

• Driving a 25% year-over-year increase in new customer acquisition through the implementation of personalized multi-channel campaigns

Director Growth Marketing at Attentive (2023-03-01 to 2024-07-01)

• Oversaw the planning and execution of growth marketing initiatives, resulting in a 35% increase in lead generation and a 20% improvement in customer conversion rates

• Analyzed market trends, customer behavior, and competitor activities to inform the development of data-driven marketing strategies

• Developed and executed successful A/B testing and optimization programs to continuously improve the performance of marketing campaigns

Career Progression

Prior to joining Attentive, Samantha held various marketing roles, including:

• Senior Growth Marketing Manager at Attentive (2020-05-01 to 2023-03-01)

• Senior Marketing Manager at (2020-01-01 to 2020-05-01)

• Marketing Manager at (2018-08-01 to 2020-01-01)

• Marketing Associate at Eris Exchange, LLC (2015-11-01 to 2018-07-01)

• Marketing Operations Analyst - American Express at Accenture (2013-10-01 to 2015-11-01)

• Database Analyst at Accenture (2012-06-01 to 2013-10-01)

• Marketing Intern at Boston Business Concepts Inc. (2011-05-01 to 2011-08-01)

• GW Hillel - Colonial Networking Initiative at GW Hillel, Colonial Networking Initiative (2009-10-01 to 2010-05-01)

Academic Background

Samantha holds a Bachelor of Science in Business Administration from The George Washington University, with a concentration in Marketing.

Areas of Expertise

• Growth marketing strategy and execution

• Customer acquisition and conversion optimization

• Omnichannel marketing campaign management

• Data analysis and performance reporting

• Cross-functional collaboration and team leadership

• Agile project management and A/B testing

Professional Impact

• Spearheaded the implementation of a customer referral program that drove a 20% increase in new customer acquisitions

• Developed and executed a successful digital marketing campaign that resulted in a 35% year-over-year increase in website traffic and a 25% boost in lead generation

• Implemented advanced customer segmentation and personalization strategies, leading to a 15% improvement in customer retention and a 22% increase in average customer lifetime value

Conclusion

Samantha Lerner is a dynamic and results-driven growth marketing professional with a strong track record of driving customer acquisition, retention, and revenue growth for leading B2C and B2B organizations. With her extensive experience, data-driven approach, and collaborative leadership style, she is poised to continue making a significant impact in the marketing industry.