Samantha McKenna - Visionary Founder and SaaS Ecosystem Leader

Professional Overview

Samantha McKenna is a dynamic and accomplished entrepreneur, investor, and industry influencer. As the Founder of #samsales Consulting, she leverages her deep expertise in SaaS sales and go-to-market strategies to drive transformative growth for her clients. Recognized as a thought leader in the sales and technology space, Samantha also serves in advisory roles for a variety of innovative SaaS companies, contributing her strategic insights and operational acumen to support their success.

Experience Summary

Current Roles

Founder, #samsales Consulting (2019 - Present)

• Established a boutique consultancy specialized in SaaS sales enablement, go-to-market execution, and revenue operations optimization

• Partnered with over 30 high-growth SaaS companies to develop and implement customized sales strategies, resulting in an average 47% increase in annual recurring revenue

• Leveraged her extensive network and industry relationships to secure strategic partnerships and drive successful market expansion initiatives for clients

Limited Partner, GTMfund (2021 - Present)

• Serves as a strategic advisor and investor for the GTMfund, a venture capital firm focused on early-stage SaaS startups

• Contributes her expertise in sales, marketing, and growth strategy to guide portfolio companies in accelerating their go-to-market initiatives

Brand Ambassador, Apollo.io (2021 - Present)

• Represents the Apollo.io sales intelligence platform as a trusted brand ambassador, leveraging her industry influence to engage with the SaaS sales community

Advisory Board Member, Sales Assembly (2021 - Present)

• Provides strategic guidance and thought leadership as a member of the advisory board for Sales Assembly, a leading sales community and professional development organization

Career Progression

Prior to founding #samsales Consulting, Samantha held various sales leadership roles within high-growth SaaS companies, including Outreach and Salesloft. She played a pivotal role in scaling these organizations, contributing to their successful market penetration and revenue growth.

Academic Background

Samantha holds a Bachelor of Arts in Business Administration from the University of Washington, where she graduated with honors.

Areas of Expertise

• SaaS sales strategy and execution

• Go-to-market planning and revenue operations optimization

• Sales enablement, team building, and talent development

• Startup growth and fundraising advisory

• Strategic partnerships and ecosystem development

Professional Impact

• Recognized as a top sales influencer and industry thought leader, with a growing social media following and regular contributions to leading sales publications

• Instrumental in the successful market expansion and revenue growth of numerous SaaS startups through her consultancy and advisory roles

• Actively invested in and mentoring the next generation of sales and technology innovators through her involvement with the GTMfund and Sales Assembly

Conclusion

Samantha McKenna is a visionary entrepreneur and SaaS ecosystem leader who has dedicated her career to driving transformative growth for innovative technology companies. With a proven track record of success, a deep understanding of the sales and go-to-market landscape, and a passion for empowering her clients and portfolio companies, Samantha is poised to continue making a significant impact within the SaaS industry.