Samantha Weiss Varela – Ergobaby
Current Position and Responsibilities
Samantha Weiss Varela is the Brand and Product Marketing Specialist at Ergobaby, a leading company in the consumer goods sector, specifically specializing in premium baby carriers and products that support parents through early childhood. Her tenure at Ergobaby commenced in August 2022 and is ongoing as of 2025. Based in Santa Monica, California, Samantha is focused on driving brand initiatives and product marketing strategies for Ergobaby's core offerings. Her role is central to positioning Ergobaby products in the competitive parenthood and baby care market, with an expressed passion for making the transition and navigation through parenthood as seamless as possible.
Professional Experience
Samantha brings a progression of marketing-focused roles within the juvenile products industry:
- Brand and Product Marketing Specialist, Ergobaby (Aug 2022–Present)
- Manages brand strategy and product positioning for a suite of Ergobaby products.
- Partners with product development, sales, and digital teams to execute integrated marketing campaigns.
- Instrumental in elevating Ergobaby’s market share through targeted communications and consumer engagement.
- HUB Tech, UPPAbaby (Jul 2020–Jul 2022)
- Gained technical and operational exposure in a leading baby products brand, supporting product lifecycle and go-to-market activities.
- Sales and Marketing Associate, CARO BAMBINO, LLC (Nov 2019–Jun 2020)
- Developed hands-on retail experience and contributed to customer outreach and retail marketing initiatives in a boutique setting.
This mix of corporate and direct-to-consumer marketing experience enables Samantha to bridge high-level strategy with grounded, consumer-first insights.
Contact Information
- Email: svarela@ergobaby.com (most recent, primary professional email as of January 2025)
- Work Location: Santa Monica, CA, United States
- Direct Line: (213) -189
- LinkedIn: [linkedin.com/in/samanthaweissvarela](http://www.linkedin.com/in/samanthaweissvarela)
Education
- California State University, Long Beach (Expected Graduation: June 2025)
- UCLA (Expected Graduation: June 2025)
- Santa Monica College, Associate of Arts (AA) (June 2025)
While overlapping educational attainments in 2025 are noted, her current career trajectory demonstrates a strong focus on marketing and brand elevation in the parenting and baby products sector.
Industry and Company Context
Ergobaby is widely regarded for its high-quality, ergonomic baby carriers and related parenthood products. With a staff size reported at approximately 159 employees, the company maintains a significant presence in the consumer goods market, with a focus on both innovation and brand loyalty. Samantha operates in a role closely aligned with product launches, digital marketing, and consumer engagement—critical leverage points for any potential partnerships or solution offerings targeting improved brand impact or operational efficiency.
Key Insights for Professional Engagement
- Samantha's expertise lies in
- Her professional experience includes both
- Her background in both startup-scale and established environments suggests flexibility and a solution-oriented mindset, potentially open to innovative tools and approaches for marketing process improvement.
Summary of Professional Fit and Approach
Samantha Weiss Varela represents a pivotal marketing contact within Ergobaby, responsible for brand management and the successful market introduction of new products tailored to modern parenting needs. Her career encompasses both technical and customer-centric roles, positioning her as a key decision influencer for initiatives tied to product branding, outreach strategy, and consumer product experience within the rapidly evolving juvenile products industry.
For further professional engagement, communications should reflect an understanding of consumer lifecycle marketing and the retail-to-digital evolution in the baby care sector, areas where Samantha demonstrably excels.
