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Sameera Desai

Sameera Desai


Head of Membership



Professional Overview
Sameera Desai is an accomplished membership and customer relations professional with extensive experience in the luxury property and lifestyle industries. As the Head of Membership at both The Brand Atelier and The Luxury Property Forum, she leverages her exceptional interpersonal skills and deep industry expertise to drive engagement, retention, and growth for her clients' exclusive membership programs.

Experience Summary

Current Roles
Head of Membership, The Brand Atelier (2019-08-01 to Present)
  • Responsible for overseeing all aspects of the brand's prestigious membership program, including member acquisition, onboarding, and ongoing support

  • Spearheaded the development and implementation of innovative membership strategies, resulting in a 25% increase in member retention over the past two years

  • Cultivated strong relationships with high-net-worth individuals and industry influencers, securing numerous strategic partnerships and sponsorships for the program


Head of Membership, The Luxury Property Forum (2020-09-01 to Present)
  • Tasked with expanding the reach and value of the forum's exclusive membership offering to real estate investors and developers

  • Implemented a comprehensive member engagement plan, driving a 35% increase in member participation and event attendance

  • Leveraged data analytics to identify and address evolving member needs, leading to a 20% boost in member satisfaction scores


Career Progression
Prior to her current roles, Sameera served as the Marketing Director and Head of Investor Relations at Lifestyle Property People, where she played a pivotal role in growing the company's client base and strengthening its reputation within the luxury real estate sector. Her proven track record of driving measurable results and delivering exceptional customer experiences has positioned her as a respected leader in the industry.

Academic Background
Sameera holds a Bachelor of Science (BSc) degree in Business Management from the University of Warwick, where she graduated with Honors. Her academic achievements and specialized coursework in marketing, customer relations, and strategic management have provided a strong foundation for her professional success.

Areas of Expertise
  • Membership program development and management

  • High-net-worth client relationship building

  • Strategic partnership and sponsorship negotiations

  • Data-driven customer insights and engagement strategies

  • Event planning and execution

  • Luxury brand marketing and communications


Professional Impact
Sameera's contributions have been recognized by her peers, as evidenced by her selection as a featured speaker at industry conferences and her participation in prestigious awards programs. Her innovative approaches to membership management and unwavering commitment to client satisfaction have solidified her reputation as a respected thought leader in the luxury property and lifestyle industries.

Conclusion
With her exceptional leadership skills, deep industry knowledge, and proven track record of success, Sameera Desai is poised to continue driving growth and excellence within the organizations she serves. Her passion for delivering exceptional customer experiences and her ability to adapt to evolving market dynamics make her a valuable asset to any organization seeking to elevate its membership offerings and solidify its position as a premier industry player.