Samikshya Joshi

Digital Marketing Manager

Professional Overview

Samikshya Joshi is an experienced Digital Marketing Manager with a proven track record of driving impactful digital marketing strategies and campaigns. With a strong focus on data-driven decision making, she has consistently delivered measurable results for her clients in the healthcare industry.

Experience Summary

Current Role

Samikshya currently serves as the Digital Marketing Manager at SimpleeKare, a leading healthcare technology company. In this role, she is responsible for developing and executing comprehensive digital marketing plans, including search engine optimization (SEO), social media marketing, email marketing, and content creation. She has successfully implemented innovative strategies that have resulted in increased website traffic, improved lead generation, and enhanced brand visibility for SimpleeKare.

Career Progression

Prior to her current position, Samikshya held the role of Digital Marketing Specialist at SimpleeKare, where she honed her skills in digital marketing analytics, campaign optimization, and cross-channel integration. She also gained valuable experience as an HR Trainee, which has contributed to her well-rounded understanding of business operations and talent management.

Academic Background

Samikshya holds a Bachelor's degree in Business Administration from the University of Odisha, where she graduated with distinction.

Areas of Expertise

• Digital marketing strategy and execution

• Search engine optimization (SEO) and search engine marketing (SEM)

• Social media marketing and content creation

• Email marketing and marketing automation

• Data analysis and performance reporting

• Cross-functional collaboration and stakeholder management

Professional Impact

During her tenure at SimpleeKare, Samikshya has spearheaded several successful digital marketing initiatives that have driven significant business growth. She led the implementation of a comprehensive SEO strategy that resulted in a 35% increase in organic website traffic and a 25% improvement in lead conversion rates. Additionally, her innovative social media campaigns have garnered wide recognition, leading to a 50% increase in brand engagement and a 30% growth in the company's social media following.

Conclusion

Samikshya Joshi is a dynamic and results-oriented Digital Marketing Manager with a strong passion for leveraging digital channels to drive business success. Her data-driven approach, combined with her expertise in crafting and executing integrated marketing campaigns, makes her a valuable asset to any organization looking to enhance its digital presence and achieve sustainable growth.