Samson Fernandes

Digital Marketing Manager | Mumbai, Maharashtra, India

Professional Overview

Samson Fernandes is an accomplished Digital Marketing Manager with extensive experience in driving impactful digital marketing strategies and campaign execution. Leveraging his expertise in data analysis, content creation, and campaign optimization, he has consistently delivered measurable business results for leading organizations across diverse industries.

Experience Summary

Current Role

As the Digital Marketing Manager at 7-Eleven, Samson is responsible for developing and implementing comprehensive digital marketing campaigns that elevate brand awareness, engagement, and customer acquisition. He oversees a team of digital marketing professionals and collaborates cross-functionally to align marketing initiatives with broader business objectives. Through his strategic data-driven approach, Samson has successfully driven significant improvements in website traffic, lead generation, and digital sales performance.

Career Progression

Prior to his current role, Samson held the position of Brand Solutions/Media Planning & Strategy Analyst at The Times Group, where he played a pivotal role in designing and executing integrated marketing campaigns that leveraged a diverse range of digital channels. He also gained valuable experience as an Associate Analyst at Big Blue Banyan, where he contributed to market research, data analysis, and strategic planning projects. Samson's early career was marked by his role as a Junior Market Analyst at Kadence International, where he honed his analytical skills and developed a deep understanding of market trends and consumer behavior.

Academic Background

Samson holds a Master's degree in Business Administration from the prestigious Indian Institute of Management, Ahmedabad, where he specialized in Marketing and Digital Transformation. His academic achievements reflect his commitment to continuous learning and professional development.

Areas of Expertise

• Digital marketing strategy and campaign management

• Search engine optimization (SEO) and search engine marketing (SEM)

• Social media marketing and influencer outreach

• Content creation and optimization

• Data analysis and performance reporting

• Cross-functional collaboration and team leadership

Professional Impact

During his tenure at 7-Eleven, Samson has spearheaded several successful digital marketing initiatives that have significantly contributed to the company's growth. He played a key role in the launch of a comprehensive social media strategy that resulted in a 35% increase in brand engagement and a 25% uplift in customer acquisition. Additionally, Samson's data-driven approach to search engine optimization led to a 28% improvement in organic website traffic and a 22% increase in lead generation.

Conclusion

With a proven track record of driving digital marketing excellence, Samson Fernandes is a strategic and innovative leader who consistently delivers measurable business impact. His versatile skill set, passion for data-driven decision-making, and ability to adapt to evolving market dynamics make him a valuable asset in any organization seeking to elevate its digital marketing capabilities and achieve sustainable growth.