Sanath Pulikkal

Chief Marketing Officer

Professional Overview
Sanath Pulikkal is an accomplished marketing professional with over 20 years of experience in the consumer goods industry. As the Chief Marketing Officer at Bajaj Consumer Care, he is responsible for driving the company's overall marketing strategy, brand development, and product innovation to strengthen its presence in the highly competitive home care and personal care sectors.

Experience Summary

Current Role
As the Chief Marketing Officer at Bajaj Consumer Care since June 2024, Sanath is instrumental in shaping the company's marketing vision and execution. He leads a team of marketing professionals and works closely with the leadership to identify growth opportunities, implement effective campaigns, and enhance brand equity. Under his guidance, Bajaj Consumer Care has launched several successful product lines and expanded its market share in key categories.

Career Progression
Prior to his current role, Sanath held senior marketing positions at leading consumer goods companies. He served as the General Manager of Marketing for the Home Care division at Dabur India Limited, where he was responsible for driving the growth of the company's flagship brands. Before that, he was the Senior Deputy General Manager of Marketing for the Home Care and Dish Wash Categories at Jyothy Labs Ltd., where he played a pivotal role in launching innovative products and strengthening the company's market presence. Sanath's earlier experience includes roles at Tata Global Beverages and Tata Motors, where he gained valuable insights into the nuances of brand management and product development.

Academic Background
Sanath holds a bachelor's degree in Engineering and has completed his post-graduate studies in Management from a reputable institution.

Areas of Expertise

• Strategic marketing and brand management

• Product innovation and portfolio optimization

• Consumer insights and market trends analysis

• Integrated marketing communications and digital marketing

• Cross-functional collaboration and team leadership

Professional Impact
Throughout his career, Sanath has demonstrated a track record of driving growth and delivering measurable results. At Bajaj Consumer Care, he has led the successful launch of several new product lines, resulting in a 15% increase in market share within the first year. At Dabur India Limited, he spearheaded the revamp of the company's flagship home care brands, which contributed to a 20% increase in sales. Sanath's ability to understand consumer needs, develop effective marketing strategies, and foster cross-functional synergies has made him a respected leader in the consumer goods industry.

Conclusion
With his extensive experience, strategic thinking, and proven track record of success, Sanath Pulikkal is a highly versatile and forward-thinking marketing executive. As the Chief Marketing Officer at Bajaj Consumer Care, he is poised to drive the company's continued growth and solidify its position as a leading player in the home care and personal care sectors.