Sanchita Johri

Professional Overview

Sanchita Johri is an accomplished digital marketing and customer experience leader with extensive expertise in the emerging markets of MENA, India, South Africa, Turkey, and Israel. As the Director of Digital Activation, Media & CRM for these regions at Abbott, she drives innovative digital strategies and omnichannel campaigns that deliver measurable impact for the company's diverse product portfolio.

Experience Summary

Current Role

In her current role at Abbott, Sanchita is responsible for leading the digital activation, media, and CRM initiatives across the emerging markets. She oversees the design and implementation of personalized digital experiences, data-driven marketing campaigns, and customer relationship management programs to drive brand awareness, customer engagement, and sales growth. Sanchita's strategic vision and cross-functional collaboration have been instrumental in positioning Abbott as a digital-first healthcare leader in these dynamic markets.

Career Progression

Prior to joining Abbott, Sanchita held senior digital and marketing roles at leading multinational companies, including adidas, Johnson & Johnson, and Reliance Digital Retail. As the Asia Pacific Lead for Connected Commerce and Marketing & Content Excellence at Johnson & Johnson, she spearheaded the transformation of the company's digital consumer experience and marketing capabilities across the region. Her previous experience as the Head of Digital Consumer India and Digital Lead for FemCare APAC at Johnson & Johnson further strengthened her expertise in navigating the complexities of emerging markets.

Academic Background

Sanchita holds a Bachelor's degree in Computer Science and Engineering, complementing her extensive industry experience with a strong technical foundation.

Areas of Expertise

• Digital marketing and activation strategies

• Omnichannel customer experience design

• Data-driven marketing and campaign optimization

• CRM and customer lifecycle management

• Digital transformation and innovation

• Cross-functional leadership and team collaboration

Professional Impact

Throughout her career, Sanchita has demonstrated a track record of driving impactful digital initiatives that have significantly contributed to the growth and success of the organizations she has served. Her strategic vision, data-driven approach, and ability to navigate complex, multi-market environments have been instrumental in delivering measurable business results and positioning her as a respected digital marketing leader in the industry.

Conclusion

With her diverse experience, strategic mindset, and unwavering commitment to digital excellence, Sanchita Johri is well-positioned to continue her success in driving transformational digital initiatives that elevate the customer experience and drive business growth for Abbott in the emerging markets.