Current Role
Chief Executive Officer (CEO) of Novel Jewels - Aditya Birla Group
Sandeep Kohli has been appointed as the CEO of Aditya Birla Group's newly launched business, Novel Jewels, a strategic move that aligns with the group's ambitious expansion into the Indian gems and jewellery sector. He commenced this role in April 2024, bringing extensive corporate leadership experience to the forefront of ABG's innovative retail venture.
Professional Background
Prior to his current position, Sandeep Kohli held multiple high-stake roles at Unilever (UL), including General Manager and Beauty & Wellbeing Director at Unilever Indonesia. His career at UL was marked by his leadership across diverse global markets such as India, Indonesia, North Africa, the Middle East, Turkey, and Russia, which culminated in significant expertise in market strategy, innovation, and personnel development. His corporate journey began at Hindustan Unilever Limited (HUL) in 1993, where he steadily developed his expertise in digital marketing and organizational structuring.
Strategic Objectives
Aditya Birla Group's strategic vision for Novel Jewels, with Sandeep Kohli at the helm, focuses on invigorating the traditional jewellery market in India through an investment of Rs 5,000 crore to establish a robust network of exclusive, large-format stores. This venture aims to challenge existing industry leaders like Tata Group’s Tanishq and Reliance's Jewels, seeking to transform Novel Jewels into a brand that is both nationally recognized and regionally distinct.
Market Impact and Goals
Under Kohli’s leadership, Novel Jewels is poised to make a significant impact in the Indian gems and jewellery market, which comprises approximately 7% of the nation's GDP and is expected to reach $70 billion by 2025. His role is pivotal in steering ABG's strategy to not only disrupt this largely family-run sector but also harness it for substantial growth and brand reinforcement, particularly capitalizing on the market’s lucrative potential for a sophisticated, pan-Indian brand.
Vision for Indriya
Additionally, as CEO of Aditya Birla Jewellery's Indriya, Kohli focuses on enhancing designs and customer experience, addressing the challenge of scalability within the jewellery retail space. His approach incorporates a proactive marketing strategy, prioritizing spending ahead of revenue to secure future market leadership.
Professional Development and Communication
Sandeep Kohli regularly shares insights and updates on his new role and industry developments through various platforms, including LinkedIn, where interested stakeholders can engage with his published posts and professional journey narratives. This open line of communication ensures transparency regarding the strategic direction of Novel Jewels and Indriya.
For further engagement and insights, Sandeep Kohli’s professional contact information is maintained within the network of Aditya Birla Group, based in Mumbai, India.
