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Sander Hoogendoorn

Chief Technology Officer

Sander Hoogendoorn - Chief Technology Officer (CTO) at iBOOD.com



Sander Hoogendoorn is the Chief Technology Officer (CTO) at iBOOD.com, a leading e-commerce platform. With a substantial and multifaceted career spanning over four decades, he is deeply involved in the fields of software development, architecture, and agile methodologies.

Professional Experience


  • Current Role: CTO at iBOOD.com

  • iBOOD.com is recognized as one of Europe's fastest-growing e-commerce players.

  • Sander is responsible for overseeing technological advancements, implementing innovative solutions, and enhancing the company's technical infrastructure.

  • Previous Roles:

  • CTO at various organizations including ANVA (software vendor) and Klaverblad Verzekeringen (insurer).

  • Served as the Global Agile Thought Leader at Capgemini before transitioning to a freelance consultancy role in 2015.


Expertise and Contributions


  • Software Development & Architecture: A seasoned developer since 1984, Sander actively writes code and architect solutions.

  • Agile Methodologies: Known for his agile philosophy, he emphasizes that "Tools do not solve problems, thinking does." He has made significant contributions to the agile community through his roles and written works.

  • Thought Leadership: Frequent keynote speaker at international conferences. Topics of talks include:

  • Disruption

  • Corporate culture

  • Agile methodologies beyond basic scrum

  • Continuous delivery

  • Microservices and microteams

  • Writing efficient and elegant code


Publications and Talks


  • Books:

  • This is Agile: Beyond the basics. Beyond the Hype. Beyond Scrum.

  • Dit is agile: van introductie tot implementatie (Dutch Edition)

  • Notable Talks and Presentations:

  • How Thinking Small is Changing Software Development Big Time (GOTO Amsterdam 2019)

  • The Zen of Programming (GOTO Amsterdam 2022)

  • Small Steps Are the Fastest Way Forward: Life Beyond Agile & Scrum (GOTO Amsterdam 2023)

  • Microservices from the Trenches: Concepts, Design, Architecture, Code, Testing (GOTO Amsterdam 2022)

  • Recent Appearances:

  • Speaker at FlowCon France 2024

  • Speaker at Craft Conference 2024

  • Organizer and Speaker at various GOTO Conferences


Personal Attributes


  • Often identifies himself as an "independent dad, programmer, and traveler."

  • Active advocate for utilizing both human and technological resources to drive organizational transformation and advancements.

  • Enthusiast in promoting the concept of microteams to enhance collaborative efforts within organizations.


Social Media and Online Presence






Noteworthy Mentions


  • Highly regarded within the tech community for his philosophies and approaches to modern software development.

  • Actively shares insights and engages with the broader tech community through social media and speaking engagements.


This comprehensive profile underscores Sander Hoogendoorn's pivotal role at iBOOD.com and highlights his extensive background, which establishes him as an influential figure in the realms of technology and agile transformations.