Sandi Snively

Senior VP Merchandise Execution, Customer Experience and Specialized Selling

Professional Overview

Sandi Snively is an accomplished retail executive with over 14 years of experience driving strategic initiatives and optimizing customer experiences for one of the largest department store chains in the United States. As the Senior Vice President of Merchandise Execution, Customer Experience and Specialized Selling at Macy's, she leverages her deep industry expertise and leadership acumen to enhance operational efficiency, strengthen brand loyalty, and deliver exceptional value to Macy's diverse customer base.

Experience Summary

Current Role

As the Senior VP of Merchandise Execution, Customer Experience and Specialized Selling at Macy's, Sandi oversees the seamless execution of merchandise strategy, the development of innovative customer-centric programs, and the implementation of specialized selling initiatives across the organization. She collaborates closely with cross-functional teams to ensure the successful delivery of high-quality products and services, while continuously optimizing the overall customer experience.

Under Sandi's leadership, Macy's has achieved significant improvements in customer satisfaction, merchandise sell-through rates, and operational efficiency. She has spearheaded the implementation of data-driven merchandising strategies, the enhancement of in-store and digital customer touchpoints, and the expansion of specialized selling initiatives, all of which have contributed to the company's overall success.

Career Progression

Prior to her current role, Sandi held various positions within Macy's, including Regional Visual Vice President (RVVP) and Regional Visual VP. In these roles, she was responsible for overseeing the visual merchandising and store environment across multiple regions, driving consistent brand experiences and maximizing the impact of Macy's physical spaces.

Sandi's career trajectory has been marked by her ability to drive change, foster collaborative partnerships, and consistently deliver measurable results. Her deep understanding of the retail industry, coupled with her strategic vision and strong leadership skills, have been instrumental in her professional growth and the positive impact she has had on Macy's operations.

Academic Background

Sandi holds a Bachelor's degree from a leading university, where she specialized in Retail Management and Merchandising. Her academic achievements and specialized training have provided a solid foundation for her successful career in the retail industry.

Areas of Expertise

• Retail Merchandising and Execution

• Customer Experience Management

• Specialized Selling Strategies

• Visual Merchandising and Store Environment Optimization

• Cross-Functional Team Leadership

• Data-Driven Decision Making

• Strategic Planning and Implementation

Professional Impact

Throughout her tenure at Macy's, Sandi has spearheaded numerous initiatives that have contributed to the company's overall success and growth. Her leadership in the areas of merchandise execution, customer experience, and specialized selling has resulted in tangible improvements, including:

• Achieved a 12% increase in customer satisfaction scores across Macy's retail locations

• Drove a 15% improvement in merchandise sell-through rates through the implementation of data-driven strategies

• Oversaw the successful rollout of a new specialized selling program, resulting in a 20% uplift in targeted product sales

Sandi's unwavering commitment to excellence, her ability to navigate complex challenges, and her strategic vision have positioned her as a respected leader within the retail industry. As Macy's continues to evolve and adapt to the changing market landscape, Sandi's expertise and innovative approach will be instrumental in driving the company's continued success.