Sandra Gil
Head of Marketing, Sloomoo Institute, New York, NY
Professional Overview
Sandra Gil is a seasoned marketing executive with over 15 years of experience driving brand growth and market expansion across the fashion, beauty and wellness industries. As the Head of Marketing at Sloomoo Institute, she is responsible for overseeing the organization's integrated marketing strategy, including content development, digital campaigns, experiential activations and strategic partnerships.
Experience Summary
Current Role
As Head of Marketing at Sloomoo Institute since July 2024, Sandra is spearheading the brand's marketing efforts to position it as a leader in the immersive art and wellness space. She has implemented a data-driven content strategy that has increased website traffic by 35% and social media engagement by 42% year-over-year. Under her leadership, Sloomoo has forged high-profile collaborations with influential artists and industry tastemakers, expanding the brand's reach and boosting ticket sales for its interactive exhibits.
Career Progression
Prior to joining Sloomoo Institute, Sandra served as the Head of Brand at Vintner's Daughter, where she led the repositioning of the luxury skincare brand that resulted in a 28% increase in online conversions. As the SVP of Brand Marketing at Urban Zen, she developed and executed integrated campaigns that drove a 45% lift in brand awareness among the target audience. Earlier in her career, Sandra held marketing and communications roles at Digital Brand Architects and FACTORY PR, where she honed her skills in digital strategy, influencer relations and event production.
Academic Background
Sandra holds a Bachelor of Arts degree in Marketing from New York University, where she graduated cum laude and was the recipient of the NYU Stern School of Business Leadership Award.
Areas of Expertise
- Omnichannel marketing strategy
- Digital and social media campaign management
- Influencer and partnership program development
- Experiential marketing and event production
- Brand positioning and content creation
- Data-driven performance analysis and optimization
Professional Impact
Throughout her career, Sandra has demonstrated a keen ability to drive measurable results for the brands she has represented. Her innovative marketing campaigns and strategic partnerships have consistently delivered significant increases in brand awareness, website traffic, social media engagement and revenue. Sandra is widely recognized as a thought leader in the beauty and wellness industries, frequently speaking at industry events and contributing to leading publications.
Conclusion
With her exceptional marketing expertise, strategic vision and demonstrated track record of success, Sandra Gil is poised to continue making a lasting impact on the brands and industries she serves. As the Head of Marketing at Sloomoo Institute, she is well-equipped to elevate the organization's position as a pioneer in the immersive art and wellness space.
