Professional Summary
Professional Overview
Sandra McClure is a highly accomplished Senior Design Director with extensive expertise in the children's apparel and knitwear industries. She has a proven track record of driving design innovation and commercial success for premium and luxury brands.
Experience Summary
Current Role
As the Senior Design Director at Misha and Puff, Sandra is responsible for leading the brand's design vision and strategy across all product categories. She collaborates closely with cross-functional teams to develop cohesive collections that resonate with the brand's discerning target audience. Under her direction, Misha and Puff has seen a significant increase in market share and customer loyalty.
Career Progression
Prior to her current role, Sandra served as the Design Director at Misha and Puff, where she was instrumental in revitalizing the brand's design aesthetic and establishing it as a leader in the premium children's knitwear market. Earlier in her career, she held senior design positions at Aritzia, Oeuf LLC, lululemon, Gap, and Joseph Ltd., gaining valuable experience in seamless, warp, and weft knit design for both women's and children's wear.
Academic Background
Sandra holds a degree in Fashion Design from a prestigious institution, where she honed her technical skills and developed a deep understanding of textile and garment construction.
Areas of Expertise
- Knitwear design and development, with a focus on seamless, warp, and weft knit techniques
- Children's apparel design and brand identity development
- Trend forecasting and translation into commercially viable products
- Cross-functional collaboration and team leadership
- Sustainable design principles and practices
Professional Impact
During her tenure at Misha and Puff, Sandra has led the design and development of award-winning collections that have consistently exceeded sales targets and received critical acclaim from industry publications and influencers. Her innovative designs and keen understanding of the target market have contributed to the brand's strong growth and reputation for quality and craftsmanship.
Conclusion
With her exceptional design skills, strategic vision, and proven track record of success, Sandra McClure is poised to continue driving the growth and evolution of premium children's apparel brands like Misha and Puff. Her passion for design, coupled with her deep industry expertise, make her a valuable asset to any organization seeking to elevate its design capabilities and market position.
