Professional Summary

Professional Overview

Sandra Romanic is an accomplished Global Marketing Director with over 20 years of experience in the pharmaceutical and consumer healthcare industries. She specializes in driving innovative marketing strategies and leading cross-functional teams to deliver impactful brand performance across the Cough and Cold product category.

Experience Summary

Current Role

Sandra currently serves as the Global Marketing Director for Cough and Cold at Kenvue, a leading consumer healthcare company. In this role, she is responsible for developing and executing comprehensive marketing plans to drive growth, increase market share, and strengthen brand positioning globally. She collaborates closely with cross-functional stakeholders to ensure the successful launch and commercialization of new Cough and Cold products, while also optimizing the performance of existing brands.

Career Progression

Prior to her current role, Sandra held several progressive marketing leadership positions at Johnson & Johnson, where she consistently demonstrated her ability to drive strategic initiatives and deliver measurable results. As the Global Marketing Director for Cough and Cold and Pain, she led the development and implementation of innovative marketing campaigns that resulted in double-digit sales growth across multiple markets. Earlier in her career, she held roles of increasing responsibility at Nicoventures Ltd, Kimberly-Clark, GlaxoSmithKline, and Passion For Life Healthcare, where she honed her expertise in brand management, marketing strategy, and product launches.

Academic Background

Sandra holds a BA (Hons.) in Business Studies from the University of Sussex, UK, where she graduated with distinction. She also completed her Baccalaureate in English, Croatian, and Philosophy from the Classical Gymnasium in Zagreb, Croatia.

Areas of Expertise

• Comprehensive understanding of the Cough and Cold product category and the global pharmaceutical and consumer healthcare industries

• Proven track record in developing and executing successful marketing campaigns that drive brand awareness, customer engagement, and sales growth

• Expertise in leading cross-functional teams to bring new products to market and optimize the performance of existing brands

• Strong strategic planning and analytical skills, with the ability to leverage data-driven insights to inform decision-making

• Effective communication and stakeholder management skills, enabling collaboration across diverse teams and functions

Professional Impact

Throughout her career, Sandra has demonstrated her ability to drive significant business impact through her strategic marketing initiatives. At Johnson & Johnson, she led the development and implementation of a highly successful marketing campaign for a new Cough and Cold product, which resulted in a 25% increase in market share within the first year of launch. Additionally, she spearheaded the optimization of the brand's digital marketing strategy, leading to a 35% improvement in customer engagement and a 20% increase in online sales.

Conclusion

With her extensive experience, strong industry expertise, and proven track record of success, Sandra Romanic is a versatile and results-driven marketing leader who is well-positioned to drive continued growth and innovation in the Cough and Cold product category at Kenvue.