Sanford Lechner

Vice President of Sales, Fort Lauderdale, Florida, United States

Professional Overview

Sanford Lechner is an experienced sales and marketing leader with a proven track record of driving revenue growth and strategic partnerships in the digital media and technology industries. As the Vice President of Sales at Ad.net and the Vice President of Enterprise Sales & Strategic Partnerships at BBI Marketing, he leverages his deep industry expertise to oversee and optimize sales operations, cultivate high-value client relationships, and spearhead innovative go-to-market strategies.

Experience Summary

Current Roles

Vice President of Sales, Ad.net (May 2024 - Present)

• Responsible for leading the sales team and driving revenue growth through strategic account management, new client acquisition, and cross-selling initiatives

• Collaborates with the executive team to develop and implement sales strategies aligned with the company's long-term objectives

• Builds and maintains strong relationships with key clients, ensuring exceptional customer satisfaction and loyalty

Vice President of Enterprise Sales & Strategic Partnerships, BBI Marketing (June 2020 - Present)

• Oversees the enterprise sales team and drives the development of strategic partnerships with industry-leading organizations

• Identifies and pursues high-value growth opportunities, leveraging the company's suite of digital marketing and advertising solutions

• Plays a pivotal role in shaping the company's go-to-market strategy and expanding its footprint in the digital media landscape

Career Progression

Prior to his current roles, Sanford held senior sales leadership positions at leading digital media and technology companies, including:

• Vice President of Enterprise Sales, AdMedia (May 2023 - May 2024)

• Senior Director of Enterprise Sales, Epsilon (March 2021 - August 2022)

• Chief Revenue Officer, Yyppee - "The Restaurant Industry, All Together Now" (January 2018 - January 2022)

• Chief Operating Officer and Publisher, Lifestyle Media Group, LLC (January 2015 - December 2017)

• Managing Partner, SproutLoud Media Networks (January 2007 - December 2014)

• Senior Vice President of Sales, St Ives US Division (January 2002 - January 2007)

Throughout his career, Sanford has consistently demonstrated his ability to drive revenue growth, forge strategic partnerships, and lead high-performing sales teams to achieve exceptional results.

Academic Background

Sanford holds a Bachelor of Science degree in Business Administration from the University of Florida, where he graduated with Honors.

Areas of Expertise

• Sales strategy and execution

• Enterprise-level account management

• Strategic partnership development

• Digital marketing and advertising solutions

• Operational excellence and team leadership

• Data-driven decision making and analytical skills

Professional Impact

Sanford is recognized as a strategic and innovative sales leader who has consistently delivered impressive results for the organizations he has served. His contributions have included:

• Spearheading the launch of a new enterprise sales division at AdMedia, resulting in a 25% increase in revenue within the first year

• Driving the expansion of Yyppee's restaurant industry platform, leading to a 35% year-over-year growth in client acquisition and retention

• Implementing a data-driven sales optimization strategy at Epsilon, which improved sales productivity by 18% and increased win rates by 22%

Conclusion

With his extensive experience, proven track record of success, and deep industry expertise, Sanford Lechner is poised to continue making a significant impact as a sales leader in the digital media and technology sectors. His strategic vision, collaborative approach, and commitment to driving measurable results make him a valuable asset to any organization seeking to accelerate its growth and expand its market presence.