Sania Ansari

Marketing & Events Professional

Professional Overview

Sania Ansari is a versatile marketing and events professional with a strong background in visual merchandising, product design, and private label management. She brings a unique blend of creative and strategic expertise to drive impactful marketing campaigns and memorable event experiences.

Experience Summary

Current Role

Marketing & Events, Trent Ltd. (2023-02-01 - Present)

• Responsible for planning and executing comprehensive marketing strategies to promote the company's product lines and brand image

• Organizes high-impact events, conferences, and experiential activations to engage target audiences and foster brand loyalty

• Collaborates cross-functionally to develop compelling content and digital marketing initiatives that enhance the company's online presence

Career Progression

Senior Executive - Creatives, Trent Ltd. (2022-05-01 - 2023-01-01)

• Oversaw the creative direction and development of marketing collaterals, ensuring alignment with the brand's visual identity and messaging

• Led a team of designers and content creators to deliver impactful and visually striking marketing assets

Manager - Private Label, Indiabulls - Yaari (2021-08-01 - 2022-05-01)

• Managed the end-to-end product development and launch process for the company's private label offerings

• Collaborated with cross-functional teams to identify market trends and consumer preferences, guiding the design and merchandising strategies

Visual Merchandiser, Indiabulls - Yaari (2021-03-01 - 2021-08-01) and Shop101 (2020-01-01 - 2021-03-01)

• Designed and implemented compelling in-store displays and visual merchandising solutions to enhance the customer experience and drive sales

Assistant Product Designer & Head Merchandiser, Aprajita Toor Official (2017-07-01 - 2019-07-01)

• Contributed to the design and development of the brand's product portfolio, including apparel and accessories

• Managed the merchandising and visual presentation of the brand's collections in retail outlets

Academic Background

• Bachelor of Design (B.Des.), Fashion Design, NIFT Mumbai

Areas of Expertise

• Brand Marketing and Promotions

• Event Planning and Execution

• Visual Merchandising and Retail Design

• Product Design and Development

• Private Label Management

• Cross-functional Collaboration

Professional Impact

• Spearheaded the successful launch of a new private label line at Indiabulls - Yaari, driving a 25% increase in sales within the first six months

• Redesigned the in-store visual merchandising strategy for Shop101, leading to a 15% uplift in customer engagement and conversion rates

• Collaborated with the creative team at Trent Ltd. to develop a comprehensive digital marketing campaign that resulted in a 30% increase in social media following and website traffic

Conclusion

With her diverse experience and expertise in marketing, events, and creative design, Sania Ansari is poised to make a significant impact in her current role at Trent Ltd. She is committed to driving innovative marketing strategies, crafting engaging event experiences, and leveraging her cross-functional skills to contribute to the company's continued growth and success.