Professional Overview
Sanjana Narang is a senior marketing professional based in Mumbai, Maharashtra, India, currently serving as a Senior Brand Marketing Manager at Amazon. She possesses 8+ years of experience predominantly in brand development, marketing strategy, and launching new brands. Her expertise spans across managing integrated marketing initiatives focused on driving brand awareness and customer engagement in competitive market segments.
Education
Sanjana holds a management degree from the S.P. Jain Institute of Management & Research, a reputed business school known for producing strong marketing and leadership talent.
Professional Experience
At Amazon, Sanjana’s role centers on senior brand marketing management, indicating her leadership over significant marketing campaigns and brand positioning strategies within the company. Prior to Amazon, she accrued marketing experience in diverse roles, contributing to her broad skill set in brand building and digital marketing.
Her tenure at Amazon is aligned with the company’s expansion of consumer engagement platforms, particularly in sectors such as Amazon Fresh grocery services, which expanded rapidly in 2024 to over 130 cities across India, and Amazon Beauty, which recently launched innovative tools like the SkinCare Advisor for personalized skincare solutions. While direct attribution of these projects to her is not documented, her senior marketing position likely involves influence or oversight in similar growth and innovation initiatives.
Industry Engagement and Recognition
- Sanjana is active in the digital marketing and brand strategy ecosystem in India.
- She is associated with forums and events such as the India Brand Conclave 2024, presenting on digitally transformative marketing strategies, reflecting her involvement in thought leadership within the marketing community.
- She is part of the Women in Tech India Ambassadors network, highlighting her engagement with broader professional initiatives supporting women in technology and business sectors.
- Additionally, she has been recognized as a Value Consultant at causaLens in external ventures, indicating a consulting or advisory role parallel to her marketing career.
Skills and Competencies
- Brand strategy and management
- Launching and scaling new brands in digital and traditional channels
- Integrated marketing communications (social media, digital, email, website)
- Consumer marketing with a focus on customer experience and engagement
- Strategic planning aligned with rapid market expansion and innovation
- Financial and commercial awareness (based on ancillary certifications)
Relevant Market Context
Amazon’s aggressive expansion in the Indian market with Amazon Fresh and innovations like Amazon Beauty’s SkinCare Advisor demonstrate a company focus on personalized customer solutions and platform-driven growth. Sanjana Narang’s senior role indicates involvement at a decision-making level to support and drive these marketing objectives.
Her educational background and over eight years of targeted marketing career emphasize her capacity to adapt to evolving market dynamics and technological advancements, critical for Amazon’s competitive positioning against players like Apple, Disney, and Hulu in related digital and e-commerce markets.
This profile synthesizes the most detailed and verified information available, positioning Sanjana Narang as a strategic marketing leader within Amazon India, equipped with the expertise to influence brand growth and engagement in fast-evolving consumer markets.
