Sanjana Shinde

Marketing Manager, Amazon

Professional Overview

Sanjana Shinde is an experienced marketing professional with a proven track record of driving successful advertising campaigns and revenue growth. As a Marketing Manager at Amazon, she leverages her deep understanding of the FMCG and beauty & personal care industries to maximize the impact of client solutions and ads monetization strategies.

Experience Summary

Current Role

As a Marketing Manager at Amazon, Sanjana is responsible for developing and executing innovative marketing strategies to drive sales and profitability for a diverse portfolio of FMCG and beauty brands. She collaborates closely with cross-functional teams to optimize ad placements, content, and targeting to deliver exceptional results for clients. Sanjana's data-driven approach and ability to translate insights into actionable plans have contributed to consistent year-over-year growth for the business.

Career Progression

Prior to her current role, Sanjana held various positions within the advertising and marketing domain, including Client Solutions Manager - FMCG Ads at Amazon, Ads Monetization Manager - Beauty & Personal Care and Foods & Baby Care at Flipkart, and Management Consultant at KPMG India. She has also demonstrated strong leadership skills through her involvement in the IIM Calcutta Toastmasters Club and as the Events Head at Carpe Diem, the entrepreneurship club at IIM Calcutta.

Academic Background

Sanjana holds a Bachelor's degree in Electrical Engineering from the National Institute of Technology, Rourkela. She also completed her Post Graduate Diploma in Management from the Indian Institute of Management, Calcutta, where she specialized in Marketing and Strategy.

Areas of Expertise

Omnichannel marketing strategy and campaign management

E-commerce advertising and monetization

FMCG and beauty & personal care industry expertise

Data analysis and performance optimization

Cross-functional collaboration and stakeholder management

Strategic planning and problem-solving

Professional Impact

During her tenure at Flipkart, Sanjana's innovative approach to ads monetization for the Beauty & Personal Care and Foods & Baby Care categories resulted in a 25% increase in revenue contribution. At Amazon, she has spearheaded the development of client-focused solutions that have helped FMCG brands achieve double-digit sales growth on the platform.

Conclusion

Sanjana's deep industry knowledge, analytical acumen, and strategic leadership make her a valuable asset in the fast-paced world of e-commerce marketing. As she continues to drive growth and impact at Amazon, she is poised to further cement her reputation as a marketing trailblazer in the FMCG and beauty & personal care sectors.