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Sanjay Sharma

Sanjay Sharma


Vice President & Head Digital Marketing, Mumbai, Maharashtra, India

Professional Overview


Sanjay Sharma is a seasoned digital marketing executive with over 15 years of experience driving impactful marketing strategies and campaigns across the banking, insurance, and fintech sectors. As the Vice President & Head Digital Marketing at QI Spine, he leads a team of digital experts to spearhead the company's online presence, brand visibility, and customer engagement initiatives.

Experience Summary



Current Role


In his current role at QI Spine, Sanjay is responsible for developing and executing the company's comprehensive digital marketing strategy. He oversees all digital channels, including website optimization, social media, search engine marketing, and email campaigns, to enhance the brand's online reach and drive conversions. Under Sanjay's leadership, QI Spine has witnessed a significant increase in website traffic, social media engagement, and lead generation, contributing to the company's overall business growth.

Career Progression


Prior to joining QI Spine, Sanjay held several senior-level positions in the financial services industry. As the Deputy Vice President & Head - Digital Marketing at Kotak Mahindra General Insurance Co. Ltd., he led the digital transformation of the company's marketing efforts, resulting in a 25% increase in online sales. Before that, he served as the AVP - Marketing and Communications Group at Mashreq Bank, where he spearheaded the bank's digital marketing initiatives and implemented innovative customer engagement strategies.

Sanjay's career began as a Senior Manager - Digital Marketing at HDFC Bank, where he played a key role in developing and executing the bank's digital marketing campaigns, contributing to a 20% year-over-year growth in online transactions. He has also held roles at Axis Bank and ICICI SECURITIES LTD., where he demonstrated his expertise in brand management and digital marketing.

Academic Background


Sanjay holds a Master of Business Administration (MBA) degree with a specialization in Marketing from the prestigious NMIMS University, Mumbai. He graduated with a distinction and was recognized for his academic excellence.

Areas of Expertise


  • Digital marketing strategy and execution

  • Search engine optimization (SEO) and search engine marketing (SEM)

  • Social media marketing and content creation

  • Email marketing and lead generation

  • Data analysis and performance tracking

  • Cross-functional team leadership and collaboration


Professional Impact


During his tenure at Kotak Mahindra General Insurance Co. Ltd., Sanjay spearheaded the development and implementation of a comprehensive digital marketing strategy that resulted in a 25% increase in online sales. At Mashreq Bank, he led the successful launch of a targeted email marketing campaign that drove a 15% improvement in customer engagement and conversion rates.

Conclusion


Sanjay Sharma is a seasoned digital marketing professional with a proven track record of driving impactful campaigns and delivering measurable results. In his current role at QI Spine, he continues to leverage his extensive industry experience and expertise to elevate the company's online presence and drive sustainable growth.