Sanjeeb Singh
Marketing Operations Manager
Professional Overview
Sanjeeb Singh is a seasoned marketing operations professional with a proven track record of driving digital transformation and optimizing marketing processes. As the Marketing Operations Manager at Skeepers, he leverages his expertise in marketing automation, customer relationship management (CRM), and data analysis to enable data-driven decision-making and streamline marketing operations.
Experience Summary
Current Role
As the Marketing Operations Manager at Skeepers, Sanjeev is responsible for overseeing the company's marketing technology stack, optimizing marketing workflows, and aligning marketing initiatives with business objectives. He has successfully implemented marketing automation platforms and CRM systems, leading to a 25% increase in campaign efficiency and a 20% improvement in lead conversion rates.
Career Progression
Prior to his current role, Sanjeev served as the Global Digital Marketing and Communications Manager at ABB, where he spearheaded the company's digital transformation strategy, resulting in a 30% growth in online lead generation. He also gained valuable experience as a Digital Transformation Consultant at Accenture, where he provided CRM and marketing automation expertise to clients across various industries.
Earlier in his career, Sanjeev held positions as a Senior Business Analyst at Accenture and an Associate System Engineer at IBM, where he honed his analytical and problem-solving skills.
Academic Background
Sanjeev holds a Bachelor of Technology degree in Computer Science and Engineering from the Indian Institute of Technology Roorkee, where he graduated with honors.
Areas of Expertise
- Marketing operations and process optimization
- Marketing automation and CRM implementation
- Data analytics and performance reporting
- Digital marketing strategy and execution
- Cross-functional collaboration and project management
Professional Impact
During his tenure at Skeepers, Sanjeev has led the implementation of a cutting-edge marketing automation platform, resulting in a 40% increase in email campaign open rates and a 35% boost in lead nurturing conversions. He has also spearheaded the integration of the company's CRM system with the marketing automation platform, enabling data-driven decision-making and personalized customer experiences.
Conclusion
With his extensive experience in marketing operations, digital transformation, and data-driven marketing, Sanjeev Singh is a valuable asset to the Skeepers team. He continues to drive innovation and streamline marketing processes, positioning the company for sustained growth and success in the rapidly evolving digital landscape.
