Professional Role and Responsibilities
Santhosh Bharathi currently serves as the Head of Marketing at Lavos Performance since June 2023. In this capacity, he leads the company’s marketing function, with a focus on developing and executing strategic marketing initiatives underpinned by comprehensive market research. His role involves crafting distinctive marketing strategies designed to strengthen brand positioning and contribute directly to achieving sales targets, indicating a blend of marketing leadership and sales enablement responsibilities.
Career Background and Experience
Prior to his current position at Lavos Performance, Santhosh held roles that progressively advanced his expertise in marketing and sales management. Notably, he was an Assistant Marketing Manager at Dinesh Exports Private Limited (2021–2022), where he developed foundational skills that prepared him for higher leadership duties. His experience encompasses launching new brands and managing sales teams, particularly in regional markets such as Kerala and Pondicherry, demonstrating capability in both market penetration and team coordination.
Santhosh has also operated as a freelancer with Ocufresh Commerce UK (May 2022 – June 2023), which suggests exposure to international commerce and digital marketing landscapes.
Skills and Professional Focus
Santhosh specializes in creating high-impact marketing strategies based on in-depth market research, signaling a data-driven approach to marketing leadership. His contribution to sales strategy underscores an integrated role that aligns marketing initiatives with commercial objectives.
Moreover, his hands-on experience in launching new brands and handling sales promotion activities in diverse regional markets positions him as proficient in market entry strategies and grassroots sales leadership.
Company Context – Lavos Performance
Lavos Performance, based in India, is actively expanding its team and operational footprint, as indicated by several recent hires and a growing employee base. The firm’s executive leadership includes key personnel such as General Manager Hari Bhaskar and Manager Kiran Kumar Muthyala, suggesting a structured management team supporting Santhosh’s marketing initiatives.
Actionable Insights for Engagement
- Santhosh’s strategic marketing role combined with sales contributions indicates a focus on measurable business outcomes; positioning marketing solutions that can provide robust market research tools or data analytics could align well with his interests.
- His direct involvement in brand transformations and new product launches in local markets such as Kerala and Pondicherry reveals openness to solutions that enhance regional marketing effectiveness and sales team performance.
- Given Lavos Performance’s growth trajectory and Santhosh’s critical leadership position, offering scalable marketing technologies or consultative expertise on market expansion could be highly relevant.
LinkedIn Profile: [Santhosh Bharathi](http://www.linkedin.com/in/santhosh-bharathi-k-867a3b193)
Current Title: Head of Marketing, Lavos Performance
Previous Experience: Assistant Marketing Manager at Dinesh Exports Private Limited, Freelancer at Ocufresh Commerce UK
Core Competencies: Strategic Marketing, Market Research, Brand Transformation, Sales Strategy, Regional Market Launches
