Santi Pierini, Chief Executive Officer

Professional Overview

Santi Pierini is a seasoned executive with over a decade of experience driving innovation and growth in the digital marketing and software industries. As the Chief Executive Officer of CJ, he leverages his deep expertise in product strategy, digital transformation, and client success to guide the company's strategic vision and operational excellence.

Experience Summary

Current Role

As the Chief Executive Officer of CJ, Santi is responsible for overseeing the company's overall business strategy, operational performance, and long-term growth. Under his leadership, CJ has consistently delivered cutting-edge digital marketing solutions, earning a reputation for delivering measurable results for its clients. Santi's focus on fostering a collaborative, customer-centric culture has been instrumental in driving the company's success.

Career Progression

Prior to his current role, Santi served as the President of the Digital Marketing Group at Perseus Group, Constellation Software, where he was responsible for leading the strategic direction and day-to-day operations of the CAKE and TUNE business units. During his tenure, he spearheaded the integration of these two market-leading platforms, driving synergies and enhancing the company's overall value proposition.

Before that, Santi was the President of CAKE (getCAKE.com), a pioneering affiliate marketing and attribution platform, where he played a pivotal role in the company's growth and market expansion. Earlier in his career, he held the position of Executive Vice President of Product Strategy at TodoCast TV, where he was instrumental in shaping the company's product roadmap and driving innovation in the online video streaming space.

Academic Background

Santi holds a Bachelor's degree in Computer Science from the University of California, Los Angeles (UCLA), where he graduated with distinction. His strong technical foundation, combined with his business acumen, has been a key asset in his career progression.

Areas of Expertise

Santi's areas of expertise span digital marketing, software product management, and strategic leadership. He is recognized for his ability to identify and capitalize on emerging market trends, develop innovative solutions, and drive operational excellence. Additionally, his proven track record in building high-performing teams and fostering collaborative partnerships has been instrumental in his success.

Professional Impact

Throughout his career, Santi has been instrumental in driving transformative initiatives that have had a significant impact on the digital marketing and software industries. As the President of the Digital Marketing Group at Perseus Group, he successfully integrated the CAKE and TUNE platforms, creating a comprehensive solution that has positioned the company as a market leader. Similarly, his leadership at CAKE (getCAKE.com) contributed to the platform's widespread adoption and recognition as a leading affiliate marketing and attribution solution.

Conclusion

Santi Pierini's diverse experience, deep industry expertise, and strategic vision make him a valuable asset to CJ. As the Chief Executive Officer, he is poised to lead the company through its next phase of growth, leveraging his proven ability to drive innovation, foster collaboration, and deliver measurable results for clients.