Santiago Cucci
Professional Overview
Santiago Cucci is a seasoned executive with over two decades of experience in the fashion and retail industries. As the Chief Growth Officer at G-Star RAW, he leverages his extensive expertise to drive strategic growth initiatives and bolster the company's market position. With a focus on international expansion, brand development, and operational excellence, Cucci has a proven track record of leading successful transformations and delivering impactful results.
Experience Summary
Current Role
As the Chief Growth Officer at G-Star RAW since June 2024, Cucci is responsible for spearheading the company's global expansion strategy, overseeing the implementation of innovative brand initiatives, and optimizing operational efficiency across the organization. Under his leadership, G-Star RAW has expanded its international footprint, strengthened its brand image, and achieved significant financial growth.
Career Progression
Cucci's illustrious career in the fashion and retail sectors spans multiple leadership roles. Prior to his current position, he served as the Interim Executive President at Olympique Lyonnais, where he navigated the organization through a critical transition period. Before that, Cucci held the role of CEO at Dockers, a division of Levi Strauss & Co., where he spearheaded the brand's revitalization and drove impressive revenue growth. Earlier in his career, Cucci held various senior positions at Levi's and Dockers, as well as at KAPORAL, Marc Jacobs, and Tommy Hilfiger, honing his expertise in brand management, sales, and operations.
Academic Background
Cucci holds a degree in Finance from EBS - European Business School Paris, where he developed a solid foundation in financial analysis and strategic decision-making.
Areas of Expertise
- International market expansion and brand development
- Operational optimization and cost efficiency
- Retail strategy and omnichannel integration
- Talent management and team leadership
- Strategic planning and execution
Professional Impact
Throughout his career, Cucci has demonstrated his ability to drive transformative change and deliver exceptional results. At Levi Strauss & Co., he played a pivotal role in revitalizing the Dockers brand, leading to significant revenue growth and strengthened market position. As the Interim Executive President at Olympique Lyonnais, he successfully navigated the organization through a critical transition period, ensuring continuity and positioning the club for long-term success.
Conclusion
With his unwavering commitment to excellence, strategic vision, and proven track record of success, Santiago Cucci is a respected leader in the fashion and retail industries. As the Chief Growth Officer at G-Star RAW, he continues to drive innovation, foster operational efficiency, and position the brand for sustained growth in the global marketplace.
