Professional Overview
Santiago Loizaga is a seasoned executive currently serving as Managing Director Latam & US Spanish at Amazon Ads, based in Austin, Texas. His expertise spans digital advertising, business development, and team leadership, with a strong focus on the Latin American market and the US Spanish-speaking segment.
Experience Summary
Current Role
As Managing Director Latam & US Spanish at Amazon Ads, Santiago oversees the strategic direction and growth of Amazon's advertising business across Latin America and the US Spanish-speaking market. His key responsibilities include developing and executing business plans, driving revenue growth, and fostering strong relationships with clients and partners. Notably, his role at Amazon Ads has significant industry impact, as he contributes to the evolution of digital advertising in the region.
Career Progression
Santiago's career trajectory is marked by progressive leadership roles. Prior to his current position, he served as General Manager Latam for Amazon Ads, and before that, as Country Manager Mexico for the same organization. Earlier in his career, he held positions at eBay, Microsoft, Mondelēz International, and Danone, demonstrating a broad range of experience across multinational corporations. A notable aspect of his career is his stint as a Board Member at IAB México, highlighting his commitment to industry development.
Areas of Expertise
Santiago's professional expertise includes:
- Digital advertising strategy and development
- Business growth and expansion into new markets
- Leadership and team management
- Strategic partnerships and client relationships
- Market analysis and competitive strategy
Professional Impact
Throughout his career, Santiago has been involved in various initiatives aimed at driving business growth and market penetration. While specific details on current projects are not available, his role at Amazon Ads and his history of leadership positions suggest significant contributions to the digital advertising landscape in Latin America and the US Spanish-speaking market.
Conclusion
Santiago Loizaga's professional trajectory is characterized by consistent growth, strategic vision, and a deep understanding of the digital advertising and business development landscapes. Currently, his focus is on leading Amazon Ads' efforts in Latin America and the US Spanish-speaking segment, leveraging his expertise to drive innovation and expansion. His value proposition lies in his ability to merge business acumen with market insight, leading to impactful and sustainable growth strategies.
