Santosh Hegde
Head of Marketing, Atlys
Professional Overview
Santosh Hegde is an accomplished marketing leader with over a decade of diverse experience in the media and consumer goods industries. As the Head of Marketing at Atlys, he oversees the development and execution of impactful marketing strategies that drive brand awareness, user engagement, and business growth.
Experience Summary
Current Role
As the Head of Marketing at Atlys since August 2024, Santosh is responsible for leading the company's global marketing efforts. He has implemented data-driven campaigns that have significantly increased Atlys' brand recognition and user acquisition. Under his leadership, the marketing team has achieved substantial growth in key performance metrics, positioning Atlys as a leading player in its industry.
Career Progression
Prior to joining Atlys, Santosh held senior marketing roles at prominent organizations. As the VP of Marketing at Licious from 2022 to 2024, he spearheaded the brand's digital transformation and expansion into new markets, resulting in a 30% increase in revenue. Before that, he served as the Director of Brand Marketing at Disney+ Hotstar, where he played a pivotal role in driving user growth and engagement, contributing to the platform's success in the Indian market.
Santosh's earlier career experiences include positions at Marico Limited, where he managed the marketing and brand development strategies for the Parachute and Parachute Value Added Hair Oils product lines, achieving significant sales growth and brand equity expansion.
Academic Background
Santosh holds a Bachelor's degree in Engineering from the National Institute of Technology, Rourkela, and a Postgraduate Diploma in Management from the Indian Institute of Management, Bangalore.
Areas of Expertise
- Omnichannel marketing strategy development and execution
- Brand management and positioning
- Digital marketing and social media optimization
- Customer segmentation and targeted campaign design
- Data-driven performance analysis and optimization
- Cross-functional team leadership and collaboration
Professional Impact
Santosh's strategic vision and innovative marketing approaches have consistently delivered measurable results for the organizations he has served. His contributions have been recognized through various industry awards and accolades, including the "Best Digital Marketing Campaign" award at the Indian Digital Marketing Awards 2020 and the "Brand Leadership Award" at the Indian Retail and eCommerce Awards 2022.
Conclusion
With his proven track record of driving marketing excellence, Santosh Hegde is a valuable asset to Atlys, leveraging his expertise to enhance the company's brand presence, user engagement, and overall business performance. His adaptability, data-driven decision-making, and collaborative leadership style make him a respected marketing professional in the industry.
