Sapidah Shefa

Vice President Customer Experience | San Diego, California

Professional Overview

Sapidah Shefa is an experienced retail operations executive with a proven track record of driving customer experience excellence. As the Vice President of Customer Experience and Operations at Road Runner Sports, she oversees strategic initiatives that enhance the omnichannel customer journey and optimize internal processes to deliver exceptional service.

Experience Summary

Current Role

Sapidah currently serves as the Vice President of Customer Experience and Operations at Road Runner Sports, a leading specialty retailer in the athletic footwear and apparel industry. In this role, she is responsible for developing and implementing customer-centric strategies that elevate brand loyalty and satisfaction. Sapidah's key achievements include streamlining the returns process, implementing a VIP customer program, and spearheading the integration of the online and in-store experience.

Career Progression

Sapidah has steadily advanced through the ranks at Road Runner Sports, demonstrating her versatility and leadership capabilities. Prior to her current dual role, she served as the Senior Director of Retail Operations, where she oversaw the optimization of store-level operations and the delivery of a consistent brand experience across the company's retail network. Earlier in her career, Sapidah held positions as the Retail Director of the Western Region and a District Manager, showcasing her ability to drive operational excellence and team development at the regional and local levels.

Academic Background

Sapidah holds a Bachelor's degree in Business Administration from the University of California, San Diego, where she graduated with distinction.

Areas of Expertise

• Omnichannel customer experience strategy

• Retail operations management

• Process improvement and optimization

• Performance management and team leadership

• Data-driven decision making and analytics

Professional Impact

Sapidah's strategic vision and operational expertise have had a significant impact on Road Runner Sports' customer satisfaction and retention. Under her leadership, the company has achieved a 15% increase in customer loyalty program enrollment and a 20% reduction in average return processing time. Sapidah's commitment to fostering a customer-centric culture has also earned her recognition as a thought leader in the industry, with her insights featured in industry publications.

Conclusion

With her extensive experience in the retail sector, proven track record of success, and collaborative leadership style, Sapidah Shefa is poised to continue driving transformative change and delivering exceptional customer experiences at Road Runner Sports. Her versatile skill set and strategic mindset position her as a valuable asset in the ever-evolving retail landscape.