Professional Summary

Professional Overview

Sara Berke is an accomplished marketing and e-commerce executive with over a decade of experience driving strategic initiatives and operational excellence. As the Director of Marketing & E-commerce at Sok-It, she is responsible for leading the company's integrated marketing efforts and overseeing the e-commerce platform to drive profitable growth.

Experience Summary

Current Role

In her current role as Director of Marketing & E-commerce at Sok-It, Sara is responsible for developing and executing comprehensive marketing strategies to increase brand awareness, generate qualified leads, and drive online sales. She oversees the company's digital marketing campaigns, content creation, email marketing, and e-commerce operations, ensuring a seamless customer experience across all touchpoints. Under her leadership, Sok-It has experienced a 25% year-over-year increase in online revenue and a 20% improvement in website conversion rates.

Career Progression

Prior to joining Sok-It, Sara held various marketing leadership positions at AKIRA, a leading fashion retailer. As the Senior Marketing Manager, she led the company's e-commerce and digital marketing initiatives, resulting in a 30% increase in online sales and a 40% growth in the retailer's social media following. Earlier in her career, Sara gained valuable experience in content marketing and account management at Brafton Inc. and the Chicago Tribune Media Group, respectively.

Academic Background

Sara holds a Bachelor's degree in Marketing from the University of Illinois at Chicago, where she graduated cum laude.

Areas of Expertise

• Integrated marketing strategy and execution

• E-commerce platform management and optimization

• Digital marketing, including SEO, SEM, social media, and email

• Content creation and curation

• Cross-functional team leadership and collaboration

• Data-driven decision making and performance analysis

Professional Impact

Throughout her career, Sara has demonstrated a proven track record of driving measurable results and leading successful marketing initiatives. She is recognized for her ability to identify and capitalize on emerging trends, effectively leverage data-driven insights, and collaborate with cross-functional teams to achieve organizational goals.

Conclusion

With her extensive experience, strategic mindset, and a passion for delivering exceptional customer experiences, Sara is poised to continue making a significant impact in her role as the Director of Marketing & E-commerce at Sok-It. She is committed to leveraging her expertise to help the company achieve its ambitious growth objectives and solidify its position as an industry leader.