Sara Capoccia
Current Title: Associate Director, Brand Marketing
Company: Ergobaby
LinkedIn: [linkedin.com/in/sarascapoccia](http://www.linkedin.com/in/sarascapoccia)
Location: Monrovia, California, United States
Executive Summary
Sara Capoccia is the Associate Director, Brand Marketing at Ergobaby, a leading provider of infant carriers and parenting products. With a professional background built on ambition and creativity, Sara possesses proven expertise in developing, marketing, and managing consumer goods—especially within the parenting and childcare industries. Her strategic and operational responsibilities at Ergobaby include shaping brand strategy, executing product launches, and driving consumer engagement across multiple channels.
Professional Background
Experience
- Ergobaby (2019–Present)
- Senior Product Marketing Manager (2019–unknown)
- Associate Director, Brand Marketing (Current)
- Oversees brand marketing initiatives and product marketing strategies.
- Leads a multi-functional team within the marketing department, which comprises 12 professionals specializing in product marketing, brand management, and related functions.
- Responsible for enhancing product visibility, consumer engagement, and the overall market position of Ergobaby’s product portfolio.
- Munchkin (2016–2019)
- Global Brand Manager
- Managed worldwide brand presence and coordinated multi-market product launches for global parenting products.
- Physicians Formula (2007–2016)
- Roles Held:
- Assistant Product Development Manager
- Product Development Manager
- Senior Product Development Manager
- Associate Director of Product Marketing
- Managed end-to-end product creation, from concept to market launch.
- Directed the new product development process and supervised design and marketing teams.
Notable Experience Highlights
- Extensive expertise in the development and go-to-market strategy for consumer goods, with particular focus on the parenting and personal care sectors.
- Leadership in cross-functional environments, bridging product development, marketing communications, and branding.
- Demonstrated ability to manage international brands and product lines, including the orchestration of product launches and multi-channel marketing campaigns.
Education
- University of California, Los Angeles (UCLA)
- Bachelor of Arts in Business/Managerial Economics (2003–2007)
- Minor: Environmental Systems
- Developed a robust academic foundation aligning economics, management, and sustainability.
Skills and Expertise
- Brand Marketing & Management: Advanced capabilities in building and sustaining strong consumer brands in competitive markets.
- Product Marketing: Track record of successfully leading product development teams, launch initiatives, and lifecycle management.
- Consumer Goods Expertise: Deep domain knowledge of both the parenting products and beauty/cosmetics sectors.
- Creative Problem Solving: Recognized for innovative approaches to market challenges and team leadership.
- Cross-Functional Team Leadership: Demonstrated ability to align diverse teams towards unified brand objectives.
- Sustainability Orientation: Background in environmental systems complements understanding of consumer trends and responsible product design.
Company Overview: Ergobaby
- Industry: Consumer Products — Parenting, Baby Carriers, and Accessories
- Headquarters: Torrance, United States
- Global Presence: North America HQ (Los Angeles), European HQ (Hamburg, Germany), offices in San Diego, London, Paris, and Bialystok
- Employees: 51–200
- Company Description: Ergobaby is focused on creating innovative, ergonomic products that foster the connection between parents and their children. The organization highlights a culture of innovation, collaboration, and support for new parents and their communities.
- Team Environment: The marketing and brand management team involves approximately 12 professionals, indicating an agile, collaborative department with a broad span of responsibilities.
Strategic Insights
Sara Capoccia is positioned at the core of Ergobaby’s marketing leadership, directly influencing product visibility and consumer perception within the parenting products industry. Her experience at both Ergobaby and previous high-profile consumer companies underscores her ability to drive brand strategy, manage cross-disciplinary teams, and lead new product introductions from concept to market adoption.
Her academic background from UCLA in Business/Managerial Economics with an environmental focus aligns well with current market expectations around sustainable and innovative parenting products. The combination of deep functional marketing experience, leadership in product development, and a record of brand-building in both startup and mature environments suggests a profile highly tuned to dynamic, consumer-driven markets.
Key Stakeholder: As Associate Director, Brand Marketing, Sara Capoccia is a primary decision-maker and influencer for potential partnerships, product collaborations, and new marketing technology adoption within Ergobaby. Her focus areas and responsibilities make her a critical contact for solutions that address product positioning, digital marketing, consumer insights, and operational efficiency in the competitive landscape of childcare products.
