Sara Florin
Vice President of Marketing | Creative Director & Graphic Designer
Based in California, United States
Professional Overview
Sara Florin is a versatile marketing and design leader with over 15 years of experience in the equestrian apparel and lifestyle industries. As the Vice President of Marketing at Kerrits Equestrian Apparel, she is responsible for overseeing the company's integrated marketing strategy, brand development, and creative direction. Additionally, she operates her own design studio, Sara Florin Design, where she provides creative consulting and graphic design services to clients.
Experience Summary
Current Role
As the Vice President of Marketing at Kerrits Equestrian Apparel, Sara is responsible for spearheading the company's marketing efforts, including brand strategy, campaign development, and digital marketing initiatives. She works closely with the executive team to align the company's marketing objectives with its overall business goals, and has played a pivotal role in strengthening Kerrits' brand positioning and market share within the equestrian apparel industry.
Career Progression
Prior to her current role, Sara held several senior-level positions at SmartPak, a leading provider of equine supplements and horse care products. She served as the Vice President of Creative and the Creative Director, where she led the development of award-winning marketing campaigns, product packaging, and digital content that contributed to the company's growth and industry recognition.
Earlier in her career, Sara worked as a Graphic Designer at Ceaco/Gamewright, a prominent puzzle and game manufacturer, and as a Design Editor at The Daily Orange, the independent student newspaper at Syracuse University.
Academic Background
Sara holds a Bachelor of Arts degree in Graphic Design from Syracuse University, where she honed her creative skills and developed a strong foundation in visual communication.
Areas of Expertise
- Brand strategy and positioning
- Integrated marketing campaign development
- Creative direction and graphic design
- Digital marketing and content creation
- Equestrian industry expertise
- Project management and team leadership
Professional Impact
Throughout her career, Sara has consistently demonstrated her ability to create impactful, multi-channel marketing campaigns that have driven measurable results for her clients. At Kerrits Equestrian Apparel, she has spearheaded the development of several highly successful marketing initiatives that have contributed to the brand's continued growth and market leadership.
Conclusion
With her extensive experience, industry expertise, and proven track record of success, Sara Florin is a strategic and creative marketing leader who is well-positioned to drive continued innovation and growth within the equestrian apparel and lifestyle industries.
