Professional Summary
Sara Maclachlan is an accomplished Retail Marketing Director with over a decade of experience driving impactful marketing strategies and brand initiatives for leading home goods and construction companies. In her current role at Rooms To Go, she is responsible for conceptualizing and executing comprehensive marketing campaigns that elevate the brand, increase customer engagement, and drive sales growth.
Professional Experience
Retail Marketing Director, Rooms To Go (2022 - Present)
- Oversees all retail marketing efforts, including the development and implementation of strategic marketing plans, promotional campaigns, and digital initiatives
- Collaborates cross-functionally with sales, merchandising, and operations teams to align marketing activities with broader business objectives
- Analyzes market trends, customer behaviors, and competitive insights to inform data-driven decision making and maximize campaign effectiveness
- Leads a team of marketing professionals in the creation of compelling content, impactful advertising, and innovative customer experiences
Director of Corporate Marketing, Beazer Homes (2020 - 2021)
- Spearheaded the rebranding and repositioning of Beazer Homes, resulting in a 15% increase in brand recognition and a 12% lift in website traffic
- Developed and executed integrated marketing campaigns that drove a 20% year-over-year growth in lead generation
- Implemented strategic digital marketing initiatives, including SEO optimization, social media marketing, and email automation, leading to a 30% improvement in lead-to-sale conversion rates
Head of Brand Marketing, Builders: Warehouse, Express, Trade Depot, Superstore (2018 - 2019)
- Oversaw the development and implementation of a comprehensive brand strategy that unified the company's diverse retail concepts under a cohesive identity
- Achieved a 25% increase in customer retention through the creation of targeted loyalty and retention programs
- Leveraged data analytics to optimize marketing mix and improve campaign performance, leading to a 18% increase in ROI
Education
Master of Business Administration (MBA), Marketing
University of Georgia, Athens, GA
Bachelor of Science (BS), Business Administration
Georgia State University, Atlanta, GA
Areas of Expertise
- Retail Marketing Strategy
- Brand Development and Management
- Integrated Marketing Campaign Planning and Execution
- Digital Marketing and E-commerce Optimization
- Customer Engagement and Loyalty Programs
- Data-driven Decision Making and Performance Measurement
Professional Impact
Sara's ability to craft impactful marketing strategies, build strong cross-functional partnerships, and leverage data-driven insights has made her a valuable asset in the home goods and construction industries. Her proven track record of driving measurable business results and her commitment to continual improvement position her as a dynamic and forward-thinking marketing leader.
