Sara Manganelli, Head of Marketing
Professional Overview
Sara Manganelli is an accomplished marketing professional with over a decade of experience in the cosmetics and personal care industries. As the Head of Marketing at TRI-K Industries, she is responsible for driving the company's marketing strategy, leading a team of marketing specialists, and ensuring the successful promotion and positioning of their extensive product portfolio.
Experience Summary
Current Role
As the Head of Marketing at TRI-K Industries, Sara is responsible for developing and implementing comprehensive marketing plans to support the company's growth initiatives. She oversees all aspects of the marketing function, including brand management, digital marketing, content creation, and campaign execution. Under her leadership, TRI-K has experienced a significant increase in brand awareness and market share within the cosmetics and personal care industries.
Career Progression
Prior to her current role, Sara held several progressive marketing positions, including Senior Marketing Manager and Global Marketing Manager at Presperse Corporation, and Marketing Manager in the Cosmetics Division at Premier Specialties Inc. Throughout her career, she has demonstrated a keen ability to analyze market trends, identify strategic opportunities, and deliver impactful marketing campaigns that drive measurable results.
Academic Background
Sara holds a Bachelor of Science degree in Chemistry from Albright College, where she graduated with distinction. Her academic background in the natural sciences has been instrumental in her ability to understand and effectively communicate the technical aspects of the products she represents.
Areas of Expertise
- Brand strategy and positioning
- Digital marketing and social media management
- Product development and launch support
- Market research and competitive analysis
- Team leadership and cross-functional collaboration
Professional Impact
During her tenure at Presperse Corporation, Sara spearheaded the successful launch of a new line of innovative cosmetic ingredients, which resulted in a 25% increase in market share within the first year. At TRI-K Industries, she has led the development of a comprehensive digital marketing strategy that has significantly improved the company's online presence and lead generation capabilities.
Conclusion
With her extensive industry experience, strong technical knowledge, and proven marketing expertise, Sara Manganelli is a valuable asset to TRI-K Industries. She is committed to driving the company's growth and positioning it as a leader in the cosmetics and personal care industries.
