Overview
Sara McNamara is a highly recognized expert in B2B marketing operations, currently serving as the Founding Revenue Operations & GTM (Go-to-Market) Strategy Lead at Vector. Based in San Diego, CA, she works directly with Marketing, Sales, Revenue Ops, and Customer Success leaders. Sara brings a distinguished background in revenue operations, marketing technology (martech) strategy, and transformational leadership within high-growth technology environments.
Current Role and Responsibilities
Current Position
- Title: Founding Revenue Operations & GTM Strategy Lead
- Company: Vector
- Location: San Diego, CA
Sara’s current responsibilities at Vector encompass the design and execution of revenue operations processes, GTM strategy optimization, and the leadership of cross-departmental alignment efforts spanning marketing, sales, revenue ops, and customer success. Notably, her role involves:
- Identifying and integrating cutting-edge martech solutions to streamline revenue workflows.
- Driving digital transformation and innovation initiatives.
- Leading cross-functional collaboration to ensure seamless adoption of new technologies and processes.
- Experimenting with advanced tools (e.g., website visitor identification, Clay, Findymail) to optimize lead generation, routing, and qualification, including leveraging AI for operational efficiency.
Professional Background & Career Highlights
Sara's career reflects depth in marketing operations, revenue strategy, and technological transformation, with prior senior leadership positions at:
- Slack (Senior Manager, Marketing Operations)
- Cloudera (Senior Marketing Operations Manager)
Through these roles, she has demonstrated a consistent ability to:
- Architect complex martech stacks and optimize them for scalability.
- Lead and mentor teams of 15+ members, including direct managers.
- Effect significant process improvements and drive change management efforts at scale.
- Deliver results on time, within budget, and exceeding quality expectations, even in highly dynamic environments.
Industry Recognition & Thought Leadership
Sara is widely recognized in the marketing operations community, holding multiple prestigious industry awards and accolades:
- LeanData OpsStar of the Year
- Marketo Fearless 50 Member
- Drift Top Conversational Marketer
- Salesforce Pardot Champion
She is also a popular public speaker and content creator:
- Host: Wizard of Ops podcast, focusing on martech, revenue operations, and leadership best practices.
- Regular guest on major MOps and RevOps podcasts.
- Frequently shares insights on LinkedIn and industry publications, discussing the latest trends in automation, AI, and data-driven marketing.
Her thought leadership emphasizes:
- The primacy of email as a B2B channel, with actionable strategies on deliverability and performance optimization.
- The practical application of AI in lead qualification and routing, aiming to drive both efficiency and conversion.
Professional Approach & Management Style
Sara’s approach is grounded in:
- Empathy and communication: She establishes recurring alignment cadences across marketing, sales, and operations teams to ensure buy-in and adoption of new processes.
- Experimentation and creativity: She rapidly pilots new technologies and approaches, sharing outcomes openly.
- Results orientation: Strong track record of managing large-scale digital transformation and high-stakes projects for enterprise clients.
Her leadership has been commended by both peers and direct reports for fostering supportive team environments and driving employee growth.
Technical Competencies
Expertise in:
- Revenue operations strategy
- End-to-end marketing and sales funnel optimization
- Martech platform architecture and integration (notably Salesforce/Pardot, Marketo, Drift, LeanData)
- AI-powered tools for lead identification, qualification, routing, and automation
- Email deliverability and performance analytics
- Change management & cross-functional stakeholder engagement
Education
- College of Charleston
Public Presence and Community Involvement
- LinkedIn: [saramcnamara](https://www.linkedin.com/in/saramcnamara)
- Podcast Host: Wizard of Ops
- Active on social media: Large, engaged audience of marketing/revenue operations professionals who follow her for actionable insights and best practices.
Additional Notable Information
- Sara is frequently called in by revenue and marketing leaders to manage digital transformation and innovation projects, particularly when efficiency and alignment are top priorities.
- She emphasizes supportive management and transparency, driving high levels of organizational adoption for new martech tools and processes.
- Her approach is hands-on, focused on measurable business impact through simplification, automation, and experimentation.
Key Takeaways for Engagement
- Sara is an influential decision-maker at Vector for the evaluation and implementation of revenue operations and marketing/sales technology solutions.
- She is open to new tools that drive automation, data visibility, and operational efficiency, particularly those that simplify workflows for GTM teams.
- Engagements should demonstrate clear value, innovation, and alignment with her data-driven, results-focused ethos.
Sara McNamara’s combination of strategic GTM leadership, deep martech expertise, and recognized influence in the MOps/RevOps landscape positions her as a pivotal stakeholder for discussions on technology adoption, revenue optimization, and digital transformation initiatives.
