Professional Summary

Professional Overview

Sara Saunders is an accomplished marketing executive with extensive experience in the consumer packaged goods industry. As the Chief Marketing Officer at Sazerac Company and Chairwoman of the Board at SouthTrade International, she leverages her deep expertise in brand management, strategic marketing, and business development to drive growth and innovation.

Experience Summary

Current Roles

Chief Marketing Officer, Sazerac Company (2023-01-01 to Present)

• Responsible for overseeing the company's global marketing strategy and initiatives, including brand development, advertising, and digital marketing campaigns

• Spearheading the launch of several new product lines and brand extensions, driving increased market share and revenue growth

• Serving as a key member of the executive leadership team, contributing to the overall strategic direction and decision-making for the organization

Chairwoman of the Board, SouthTrade International (2023-01-01 to Present)

• Providing strategic guidance and oversight to the international spirits distribution company

• Leveraging her expertise in the industry to identify new market opportunities and drive the company's global expansion efforts

• Fostering strong relationships with key stakeholders, including suppliers, distributors, and customers, to enhance the company's competitiveness and profitability

Career Progression

Vice President Global Marketing, Sazerac Company (2022-01-01 to 2023-01-01)

• Developed and executed integrated marketing campaigns that strengthened the company's brand portfolio and increased market share

• Drove the successful launch of several new products, contributing to the overall revenue growth of the organization

Vice President - Bourbons, Sazerac Company (2021-05-01 to 2022-01-01)

• Responsible for the strategic planning and execution of marketing initiatives for the company's portfolio of bourbon brands

• Implemented innovative marketing strategies that resulted in increased brand awareness and consumer engagement

Senior Brand Director, Secret & Gillette, Procter & Gamble (2018-07-01 to 2021-05-01)

• Spearheaded the revitalization of the Secret and Gillette brands, driving significant improvements in market share and brand loyalty

Academic Background

Sara Saunders holds a Bachelor of Science degree in Marketing from the University of Cincinnati, where she graduated with honors.

Areas of Expertise

• Brand management and development

• Integrated marketing strategy and execution

• Digital marketing and e-commerce

• New product innovation and launch

• Strategic business planning and decision-making

• Stakeholder relationship management

Professional Impact

• Recognized as a thought leader in the consumer packaged goods industry, frequently speaking at industry events and conferences

• Served on the board of directors for several industry organizations, contributing to the advancement of marketing best practices

• Awarded numerous accolades, including the prestigious "CMO of the Year" award from the American Marketing Association

Conclusion

With her proven track record of driving growth and innovation, Sara Saunders is a strategic marketing leader who is poised to continue making a significant impact in the consumer packaged goods industry. Her deep expertise, coupled with her visionary approach, positions her as a valuable asset to both Sazerac Company and SouthTrade International as they navigate the evolving market landscape.