Sara-Scott Smith

Professional Summary

Sara-Scott Smith is an accomplished sales executive with extensive experience driving growth and revenue for leading consumer brands. As the Director of Sales at Hungryroot, she is responsible for overseeing the company's sales strategy, managing a high-performing sales team, and expanding the brand's presence in the health and wellness market.

Experience Summary

Current Role

As the Director of Sales at Hungryroot, Sara-Scott is responsible for leading the company's sales efforts and driving revenue growth. She oversees a team of sales professionals, develops and implements sales strategies, and works closely with cross-functional teams to identify and capitalize on new market opportunities. Under her leadership, Hungryroot has seen a significant increase in sales and market share, positioning the brand as a leader in the healthy prepared meals segment.

Career Progression

Prior to her current role, Sara-Scott held several sales and business development positions at Harmless Harvest, a prominent organic beverage company. She served as the Director of Sales, where she spearheaded the brand's e-commerce and retail expansion, resulting in a 28% increase in revenue. She also held the roles of Associate Director - Ecomm & Business Development and Senior Market Manager, demonstrating her ability to drive growth and innovation across different functional areas.

Earlier in her career, Sara-Scott gained valuable experience in the consumer products industry, working at Red Bull North America in various marketing and customer support roles. She also completed an internship at IFC Films, where she honed her skills in public relations and media relations.

Academic Background

Sara-Scott holds a Bachelor's degree in Marketing from the University of Richmond, where she graduated with distinction and was recognized for her academic excellence.

Areas of Expertise

• Sales strategy and execution

• Team leadership and performance management

• New market expansion and revenue growth

• Ecommerce and digital sales optimization

• Omnichannel sales and distribution

• Brand building and marketing partnerships

Professional Impact

Under Sara-Scott's leadership, Hungryroot has seen a 22% year-over-year increase in sales, with the brand expanding its presence in both online and brick-and-mortar channels. She has spearheaded the development of innovative sales initiatives, such as a personalized subscription model and targeted consumer engagement programs, which have contributed to the company's strong market position.

Conclusion

With her proven track record of driving sales growth, managing high-performing teams, and delivering measurable results, Sara-Scott Smith is a valuable asset to Hungryroot and the consumer products industry. Her strategic vision, entrepreneurial mindset, and unwavering commitment to excellence position her as a leader poised to drive continued success for the company and its customers.