Professional Summary

Professional Overview

Sara Wollesen is a seasoned Sr Channel Marketing Manager with extensive experience in the telecommunications industry. She specializes in developing and executing successful partner marketing strategies that drive revenue growth and deepen channel relationships.

Experience Summary

Current Role

In her current role as Sr Channel Marketing Manager at Vonage, Sara is responsible for managing the company's strategic channel partner program. She oversees the development and implementation of comprehensive co-marketing initiatives, partner enablement resources, and targeted campaigns to strengthen Vonage's presence in the market and generate new business opportunities through the channel.

Career Progression

Prior to joining Vonage, Sara held progressive marketing leadership positions at IntelePeer, a leading cloud communications platform provider. As Director of Partner Marketing, she led a team of marketing professionals to design and launch innovative partner programs that increased channel engagement and generated over $12 million in annual recurring revenue. Earlier in her career, Sara served as a Senior Manager and Manager in IntelePeer's partner programs and marketing department, where she played a pivotal role in expanding the company's channel ecosystem and driving partner-influenced sales.

Sara began her professional journey at InterCall (now part of West Unified Communications Services), where she held roles in marketing coordination and associate marketing management, gaining valuable experience in marketing operations and campaign execution.

Academic Background

Sara holds a Bachelor of Science degree in Marketing from the University of Colorado, Denver, where she graduated cum laude.

Areas of Expertise

• Channel marketing strategy and program development

• Partner ecosystem expansion and management

• Integrated marketing campaign design and execution

• Demand generation and lead nurturing

• Partner enablement and training

• Cross-functional collaboration and stakeholder management

Professional Impact

Throughout her career, Sara has demonstrated a track record of driving measurable results for her employer and channel partners. At IntelePeer, she spearheaded the development of a comprehensive partner marketing toolkit that increased partner self-sufficiency and led to a 25% increase in partner-influenced sales. Additionally, Sara's leadership in launching a series of successful co-marketing campaigns with key channel partners contributed to the company's overall revenue growth.

Conclusion

With her extensive experience in the telecommunications industry, proven expertise in channel marketing, and a strong track record of success, Sara Wollesen is well-positioned to make a significant impact in her role as Sr Channel Marketing Manager at Vonage. Her strategic mindset, data-driven approach, and collaborative leadership style make her a valuable asset to any organization looking to enhance its channel marketing efforts and drive sustainable growth.