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Sarah Abraham

Sarah Abraham


Product Owner | Chief Marketing Officer

Professional Overview


Sarah Abraham is a seasoned product and marketing professional with a proven track record of driving innovation and growth in the technology industry. As the Product Owner at CareStack™ - Dental Practice Management and the Chief Marketing Officer at Codeister Technologies, she leverages her extensive expertise in product management, digital marketing, and business strategy to create impactful solutions and foster success for her organizations.

Experience Summary



Current Role


Product Owner, CareStack™ - Dental Practice Management (Present)
  • Responsible for defining and executing the product vision, roadmap, and feature prioritization for CareStack's comprehensive dental practice management platform

  • Collaborates cross-functionally with engineering, design, and customer success teams to deliver innovative and user-centric solutions

  • Drives market research, competitive analysis, and customer feedback to continuously enhance the product and address evolving industry needs

  • Achieved a 20% increase in customer retention and a 15% improvement in user satisfaction within the first year of joining the company


Chief Marketing Officer, Codeister Technologies (Present)
  • Spearheads the overall marketing strategy and brand positioning for Codeister, a leading provider of custom software development and IT solutions

  • Oversees the execution of multi-channel marketing campaigns, including digital advertising, content marketing, and social media engagement

  • Collaborates with the sales team to generate qualified leads and drive business growth, resulting in a 25% increase in new client acquisitions

  • Implemented a comprehensive customer relationship management system, leading to a 30% improvement in lead nurturing and conversion


Career Progression


Prior to her current roles, Sarah held various product management and marketing positions within the technology sector, including:
  • Product Manager, Zoho Corporation (2016-2018)

  • Digital Marketing Specialist, Infosys Limited (2014-2016)


Throughout her career, Sarah has demonstrated her ability to bridge the gap between technology, user needs, and business objectives, consistently delivering impactful results for her organizations.

Academic Background


Sarah holds a Master of Business Administration (MBA) degree from the Indian Institute of Management, Kozhikode, where she specialized in Marketing and Operations. She also earned a Bachelor of Technology (B.Tech) degree in Computer Science and Engineering from the National Institute of Technology, Calicut.

Areas of Expertise


  • Product Management and Roadmap Development

  • Digital Marketing and Branding

  • Customer Insights and User Experience

  • Cross-functional Collaboration and Team Leadership

  • Strategic Planning and Business Acumen


Professional Impact


  • Recognized as a key contributor to the success of CareStack's dental practice management platform, which has been adopted by over 1,000 dental clinics across India

  • Spearheaded the rebranding and marketing initiatives for Codeister Technologies, leading to a 40% increase in website traffic and a 35% growth in the company's client base

  • Actively participates in industry events and conferences, sharing insights on product innovation and digital transformation in the dental and technology sectors


Conclusion


With her exceptional cross-functional expertise, strategic mindset, and proven track record of driving growth and innovation, Sarah Abraham is poised to continue making a significant impact in the technology industry. She is committed to leveraging her skills to deliver transformative solutions and contribute to the success of her organizations and their clients.