Sarah Ajamian

AVP, Marketing | HomeGoods

Boston, Massachusetts, United States

Professional Overview
Sarah Ajamian is an accomplished marketing executive with over 15 years of experience driving impactful digital and integrated campaigns for leading retail brands. As the Assistant Vice President of Marketing for HomeGoods, a division of The TJX Companies, Inc., she leverages her deep expertise in omnichannel marketing, consumer engagement, and data-driven strategy to elevate brand awareness and drive business growth.

Experience Summary

Current Role
As the AVP of Marketing for HomeGoods, Sarah is responsible for overseeing the brand's comprehensive marketing strategy, including digital, social, and traditional advertising initiatives. She collaborates closely with cross-functional teams to develop innovative campaigns that amplify HomeGoods' unique value proposition and connect with its target audience. Under her leadership, the HomeGoods marketing team has achieved significant year-over-year growth in brand engagement, customer acquisition, and revenue.

Career Progression
Prior to her current role, Sarah held progressive marketing leadership positions at The TJX Companies, Inc. and Sears Holdings Corporation. As the Manager of Marketing for HomeGoods, she spearheaded the brand's successful transition to a more digitally-focused marketing approach, resulting in increased customer loyalty and sales. Earlier in her career, Sarah gained valuable experience in public relations and digital marketing consultancy, honing her skills in integrated campaign planning and execution.

Academic Background
Sarah holds a Master's degree in Business Administration from the University of North Carolina at Chapel Hill, where she was recognized for her academic excellence and leadership in the graduate marketing program.

Areas of Expertise

• Omnichannel marketing strategy and execution

• Digital marketing, including social media, content, and e-commerce

• Consumer insights and data-driven decision making

• Integrated campaign planning and implementation

• Brand positioning and identity development

• Cross-functional collaboration and team leadership

Professional Impact

• Spearheaded the development and launch of HomeGoods' first comprehensive influencer marketing program, driving a 25% increase in social media engagement and a 15% uplift in conversion rates.

• Implemented a data-driven personalization strategy that resulted in a 22% increase in customer lifetime value and a 17% boost in repeat purchases.

• Led the successful integration of HomeGoods' online and in-store shopping experiences, resulting in a 12% increase in overall sales and a 15% improvement in customer satisfaction scores.

Conclusion
With her exceptional track record of driving marketing excellence and delivering measurable business impact, Sarah Ajamian is a strategic and innovative marketing leader poised to continue her success in the dynamic retail industry. Her commitment to data-driven decision-making, cross-functional collaboration, and customer-centric marketing makes her a valuable asset to The TJX Companies, Inc. and a trusted advisor to the HomeGoods brand.