Professional Role and Responsibilities
Sarah Alofaysan currently serves as the General Manager of the Leaders Development Center (Leaders School) at Saudi Telecom Company (stc), headquartered in Riyadh, Saudi Arabia. In this capacity, she plays a central role in shaping leadership development initiatives and corporate education programs within stc, contributing directly to talent management and leadership cultivation aligned with the company’s strategic vision.
Her leadership position at the Leaders Development Center signals responsibility for overseeing programs that develop internal leadership pipeline capabilities, fostering strategic human capital growth essential for stc’s transformation and ongoing evolution in the digital era.
Educational Background and Certifications
- Sarah is a licensed psychologist with additional credentials including being an International Coaching Federation (ICF) certified coach, CIPD certified, and Hogan assessment certified professional.
- She is pursuing a Master’s degree in Health Informatics at King Saud bin Abdulaziz University for Health Sciences, emphasizing an ongoing commitment to digital transformation and health-related informatics perspectives.
- Her academic background also includes studies at Barry University, reinforcing a multidisciplinary foundation across psychology, coaching, and leadership development.
Previous Experience and Expertise
Sarah Alofaysan’s experience spans roles at the Saudi Women Leaders Network, Waad International for Technologies, and prior positions within stc, underlining her expertise in leadership development, women empowerment initiatives, and technology-driven environments.
Public Engagements and Thought Leadership
- She was a featured speaker at the G1 Panel discussion on Saudi Vision 2030 (October 2023), where she addressed the impact of corporate education and leadership development in fulfilling national strategic objectives. Her participation emphasizes her engagement in thought leadership aligning with Saudi Arabia’s Vision 2030, reflecting stc’s commitment to national socio-economic transformation via digital and human capital development.
- Sarah represented stc at significant strategic partnerships, such as signing a Memorandum of Understanding (MOU) in Dubai on behalf of stc’s leadership academy, highlighting her operational role in external corporate collaborations to advance human capital initiatives.
Company Context and Performance
Saudi Telecom Company (stc) is a Saudi joint stock company, recognized for leadership in telecommunications and digital transformation across the Kingdom. The company reported record-breaking financial results in 2023 and 2024, with revenues reaching $75.89 billion and net profits of $24.69 billion (2024 Annual Report). stc holds the #1 position in both mobile and fixed-line markets domestically. The company emphasizes innovation, talent management, and corporate governance, having received the World Finance “Best Corporate Governance System” award in 2022 and continues to lead regional digital infrastructure development.
Strategic Relevance
Sarah Alofaysan’s role directly supports stc’s vision to innovate through leadership capability building, aligning with the company’s transformative agenda within Saudi Arabia’s evolving digital ecosystem. Her expertise in psychology, coaching, and health informatics, combined with her strategic engagement at national panels, provides insights into stc’s prioritization of integrated human capital and technological advancement initiatives.
In summary, Sarah Alofaysan is a senior leadership figure at stc, responsible for driving leadership development aligned with broader organizational strategies and Saudi Vision 2030 goals. Her multidisciplinary qualifications and active participation in strategic forums position her as a key influencer within stc’s human capital domain amid ongoing market expansion and digital transformation efforts.
