Sarah Barnes

Vice President of Marketing, Chosen Foods

Professional Overview
Sarah Barnes is an accomplished marketing executive with over a decade of experience driving growth and innovation for leading consumer packaged goods (CPG) brands. As the Vice President of Marketing at Chosen Foods, she is responsible for overseeing the company's strategic marketing initiatives, brand development, and consumer engagement across their portfolio of healthy and sustainable food products.

Experience Summary

Current Role
As the Vice President of Marketing at Chosen Foods, Sarah is spearheading the brand's expansion into new markets and product categories. She is instrumental in developing and executing integrated marketing campaigns that build brand awareness, drive customer acquisition, and strengthen Chosen Foods' position as a leader in the healthy living space. Under her leadership, the marketing team has delivered double-digit revenue growth and expanded the brand's retail footprint.

Career Progression
Prior to joining Chosen Foods, Sarah held various marketing leadership roles at The Kraft Heinz Company and Kellogg Company, where she was responsible for managing iconic brands such as Ore-Ida, RXBAR, and DEVOUR. Throughout her career, she has demonstrated a keen ability to identify consumer insights, craft compelling brand narratives, and implement successful go-to-market strategies. Sarah's cross-functional expertise and strategic vision have earned her a reputation as a versatile and results-driven marketing professional.

Academic Background
Sarah holds a Master of Business Administration (MBA) in Marketing and Strategy from the University of Michigan's Stephen M. Ross School of Business. She also earned a Bachelor of Science (BS) in Finance Honors from DePaul University, where she graduated with distinction.

Areas of Expertise

• Brand strategy and development

• Integrated marketing campaign management

• Digital and social media marketing

• Consumer insights and market research

• New product launches and innovation

• Cross-functional collaboration and leadership

Professional Impact
During her tenure at Kraft Heinz, Sarah played a pivotal role in revitalizing the Ore-Ida brand, driving a 20% increase in market share through the launch of innovative frozen potato products. At Kellogg, she spearheaded the successful brand transformation of RXBAR, which resulted in a 30% year-over-year sales growth and expanded distribution. Sarah's ability to identify and capitalize on emerging consumer trends has consistently positioned her as a value-added strategic partner to her organizations.

Conclusion
With her extensive experience in the CPG industry, strong marketing acumen, and proven track record of delivering impactful results, Sarah Barnes is poised to drive continued growth and success for Chosen Foods. Her dedication to brand-building, consumer-centric thinking, and collaborative leadership make her a valuable asset to the organization as it navigates the evolving healthy foods landscape.