Sarah Bedrick

Fractional CMO | Executive & Personal Coach

Professional Overview

Sarah Bedrick is a seasoned marketing executive and entrepreneur with a proven track record of driving growth and transforming businesses. As a Fractional CMO, she leverages her deep expertise in marketing strategy, digital transformation, and scaling SaaS organizations to help companies achieve their ambitious goals. Additionally, Sarah serves as an Executive & Personal Coach, guiding leaders and professionals to unlock their full potential.

Experience Summary

Current Roles

Fractional CMO, Compt (2023-06-01 to Present)

• Providing strategic marketing leadership and hands-on execution to accelerate the growth of Compt, a leading SaaS platform for employee benefits and perks management

• Developing and implementing comprehensive marketing strategies to drive brand awareness, lead generation, and customer acquisition

• Optimizing digital marketing channels, content creation, and customer engagement to achieve measurable business impact

Executive & Personal Coach, Thrive Coaching (2020-03-01 to Present)

• Coaching high-performing executives, entrepreneurs, and professionals to unlock their leadership potential and achieve their personal and professional goals

• Helping clients overcome challenges, improve work-life balance, and develop strategies for long-term success

Career Progression

Corporate Academy Advisor, SaaS Academy Advisors (2021-07-01 to 2023-03-01)

• Advised SaaS companies on the development and scaling of their corporate training and certification programs

• Leveraged expertise in online education, curriculum design, and adult learning to help clients build world-class corporate academies

Cofounder & VP of Marketing, Compt (2018-01-01 to 2021-05-01)

• Co-founded Compt, a leading SaaS platform for employee benefits and perks management

• Led all marketing efforts, including brand development, demand generation, customer acquisition, and growth strategies

• Grew the company from inception to a successful acquisition by a strategic buyer

Certifications Program Manager, HubSpot (2014-11-01 to 2017-08-01)

• Grew HubSpot Academy, the company's leading global certification program, from a small initiative to a multi-million dollar revenue stream

• Developed and scaled the program's curriculum, marketing, and delivery to serve thousands of professionals worldwide

Academic Background

• Bachelor of Arts in Communications, University of Massachusetts Amherst

Areas of Expertise

• SaaS marketing and growth strategy

• Digital transformation and optimization

• Online education and curriculum design

• Executive coaching and leadership development

• Entrepreneurship and business strategy

Professional Impact

• Grew HubSpot Academy into a multi-million dollar revenue stream, serving thousands of professionals globally

• Co-founded Compt, a successful SaaS platform for employee benefits and perks management, leading to a strategic acquisition

• Advised SaaS companies on the development and scaling of their corporate training and certification programs

• Helped numerous executives and professionals unlock their leadership potential and achieve their personal and professional goals

Conclusion

With her diverse experience as a marketing executive, entrepreneur, and executive coach, Sarah Bedrick is a versatile and impactful professional who delivers exceptional results for her clients. Her deep expertise in SaaS marketing, digital transformation, and leadership development positions her as a valuable strategic partner for companies and individuals seeking to accelerate their growth and success.