Sarah Brody

Global Brand Director

Professional Overview

Sarah Brody is a seasoned fashion and marketing professional with over a decade of experience driving brand strategy and creative direction. As the Global Brand Director at Tibi, she oversees the company's international marketing initiatives, digital presence, and product development. With a strong background in fashion journalism, styling, and e-commerce, Sarah brings a unique blend of creative and commercial expertise to her work.

Experience Summary

Current Role

As the Global Brand Director at Tibi, Sarah is responsible for developing and executing the brand's global marketing strategy. She leads a team of designers, content creators, and digital specialists to create impactful campaigns, engaging social media content, and innovative product collections that resonate with Tibi's target audience. Under her leadership, the brand has seen a significant increase in online sales and digital engagement, positioning Tibi as a leader in the contemporary fashion space.

Career Progression

Prior to joining Tibi, Sarah held various roles in the fashion and media industries. She served as the Fashion Market & Accessories Director at Interview Magazine, where she curated high-profile editorial features and collaborations. Additionally, she worked as a Fashion Market Editor at Condé Nast's Teen Vogue, contributing to the development of the magazine's digital content and e-commerce initiatives. Earlier in her career, Sarah gained experience as an E-Commerce Stylist at Barneys New York and an Inbound Marketing Intern at HubSpot, honing her skills in data-driven marketing and omnichannel customer engagement.

Academic Background

Sarah holds a Bachelor's degree in Art History and English Literature from Brandeis University, where she also served as a Teaching Assistant, further developing her communication and leadership skills.

Areas of Expertise

• Brand strategy and development

• Digital marketing and social media management

• Fashion trend forecasting and product curation

• E-commerce and omnichannel customer experience

• Creative direction and visual storytelling

• Team leadership and cross-functional collaboration

Professional Impact

Throughout her career, Sarah has played a pivotal role in shaping the creative and commercial success of the brands she has represented. At Tibi, she has spearheaded the development of innovative marketing campaigns that have driven increased brand awareness and customer loyalty. Her work has been recognized by industry publications, and she is often sought after as a fashion and marketing expert for her insights and contributions to the field.

Conclusion

With her extensive experience in the fashion and marketing industries, Sarah Brody is a dynamic and strategic leader who consistently delivers results. Her ability to blend creative and commercial expertise, coupled with her passion for brand-building, positions her as a valuable asset to Tibi and the wider fashion landscape.