Sarah Bryant
Trade Marketing Manager
Professional Overview
Sarah Bryant is a seasoned trade marketing professional with a proven track record of driving growth and brand visibility in the alcoholic beverages industry. As the Trade Marketing Manager at Disaronno International USA, she leverages her extensive experience in sales, marketing, and account management to develop and execute strategic trade marketing initiatives that elevate brand positioning and enhance distributor and retailer partnerships.
Experience Summary
Current Role
As the Trade Marketing Manager at Disaronno International USA, Sarah is responsible for developing and implementing comprehensive trade marketing strategies that support the company's portfolio of premium spirits brands. In this role, she collaborates closely with the sales team, distributors, and key retail partners to create innovative promotional programs, optimize trade marketing materials, and ensure seamless brand activation across various channels. Sarah's strategic approach and data-driven decision-making have consistently delivered measurable results, contributing to the brand's increased market share and improved trade relationships.
Career Progression
Prior to her current role, Sarah held various positions within the alcoholic beverages industry, honing her skills in sales, marketing, and account management. She served as the Manager of Supplier Growth and Marketing at Brown-Forman at Republic National Distributing Company, where she spearheaded the development and execution of comprehensive marketing strategies to drive brand awareness and sales growth. Earlier in her career, she held roles as a Sales Representative, Key Account Manager, and Market Manager, gaining valuable experience in both supplier and distributor-side operations.
Academic Background
Sarah holds a Bachelor of Science degree in Marketing from the University of Missouri, where she graduated with honors. Her academic achievements and specialized coursework in brand management, consumer behavior, and digital marketing have provided a strong foundation for her successful career in the industry.
Areas of Expertise
- Trade marketing strategy and execution
- Brand positioning and activation
- Channel management and trade partnership development
- Promotional program design and implementation
- Data analysis and performance optimization
- Cross-functional collaboration and stakeholder management
Professional Impact
During her tenure at Disaronno International USA, Sarah has spearheaded the launch of several high-impact trade marketing initiatives, including a nationwide retailer engagement program that resulted in a 15% increase in brand visibility and a 12% lift in sales. Her strategic approach to trade marketing has been instrumental in strengthening the company's relationships with key distributors and securing prime in-store placement for its portfolio of premium spirits.
Conclusion
With her extensive industry experience, strategic mindset, and proven track record of success, Sarah Bryant is a valuable asset to the Disaronno International USA team. Her passion for the alcoholic beverages industry, coupled with her ability to develop and execute effective trade marketing strategies, positions her as a trusted partner in driving brand growth and enhancing trade relationships.
