Sarah Chabot
Vice President of Marketing
Professional Overview
Sarah Chabot is an accomplished marketing executive with over 18 years of experience in the hospitality industry. As the Vice President of Marketing at Blackberry Farm, she leads a talented team responsible for driving the company's brand strategy, advertising campaigns, and digital marketing initiatives to effectively reach and engage the brand's target audience.
Experience Summary
Current Role
As Vice President of Marketing at Blackberry Farm, Sarah is responsible for overseeing all aspects of the company's marketing function. She develops and implements integrated marketing plans to promote Blackberry Farm's luxury resort offerings, increase brand awareness, and drive revenue growth. Under her leadership, Sarah has spearheaded several successful campaigns that have resulted in a 25% increase in website traffic and a 30% rise in direct bookings.
Career Progression
Sarah's career at Blackberry Farm has been marked by a steady rise through the ranks. She joined the company in 2004 as a Marketing Manager, where she played a key role in launching new marketing programs and events. In 2012, she was promoted to Director of Marketing, and in 2020, she was appointed to her current position as Vice President of Marketing. Throughout her tenure, Sarah has demonstrated a keen understanding of the hospitality industry and a proven ability to deliver measurable results.
Academic Background
Sarah holds a Bachelor of Science degree in Marketing from the University of Tennessee, Knoxville. She graduated with honors and was recognized for her outstanding academic performance.
Areas of Expertise
- Strategic marketing planning and execution
- Brand development and positioning
- Integrated marketing campaign management
- Digital marketing and social media optimization
- Hospitality industry trends and best practices
- Cross-functional collaboration and team leadership
Professional Impact
During her time at Blackberry Farm, Sarah has played a pivotal role in strengthening the company's brand and driving its growth. She has spearheaded the development of innovative marketing campaigns that have earned industry recognition, including a prestigious award for the "Best Social Media Campaign" from the Tennessee Hospitality Association.
Conclusion
Sarah Chabot is a seasoned marketing executive with a proven track record of success in the hospitality industry. Her strategic vision, data-driven approach, and ability to inspire and lead her team have been instrumental in propelling Blackberry Farm's success. As she continues to excel in her role as Vice President of Marketing, Sarah is poised to make an even greater impact on the company's future growth and industry leadership.
