Sarah Choi, CMO

Professional Overview

Sarah Choi is an experienced marketing executive with a strong track record of driving growth and innovation in the wellness and lifestyle industries. As the Chief Marketing Officer at CorePower Yoga, she is responsible for leading the company's overall marketing strategy, brand development, and digital transformation initiatives. With a keen focus on consumer insights and data-driven decision-making, Sarah has a reputation for delivering impactful campaigns that engage and inspire her target audiences.

Experience Summary

Current Role

As the CMO at CorePower Yoga since 2020, Sarah is spearheading the company's digital-first marketing approach, leveraging innovative technologies and analytics to enhance the customer experience. Under her leadership, CorePower has seen a significant increase in online class enrollment and digital content engagement, contributing to the brand's resilience during the COVID-19 pandemic. Additionally, Sarah serves as a Founding Member of Chief, a private network designed to support and empower female executives.

Career Progression

Prior to her current role, Sarah held the position of Chief Marketing Officer and Founding Executive Team member at CoEdition, a leading e-commerce platform for plus-size fashion. During her tenure, she played a pivotal role in building the brand's visibility, driving a 30% year-over-year increase in website traffic and a 25% growth in customer acquisition.

Before that, Sarah served as the SVP of Marketing at SoulCycle Inc., where she was instrumental in expanding the brand's national footprint and strengthening its digital presence. She also gained valuable board-level experience as a Board Member at California Cowboy, a premium outdoor apparel company.

Academic Background

Sarah holds a Bachelor of Science degree in Marketing from the University of Southern California, where she graduated cum laude.

Areas of Expertise

• Omnichannel marketing strategy and execution

• Brand positioning and identity development

• Digital transformation and e-commerce optimization

• Consumer insights and data-driven decision-making

• Retail and wellness industry experience

• Cross-functional leadership and team management

Professional Impact

During her tenure at CoEdition, Sarah spearheaded the development of a groundbreaking virtual try-on technology, which significantly improved the online shopping experience for the brand's customers. This innovative solution, coupled with her data-driven marketing campaigns, contributed to a 20% increase in customer retention and a 15% lift in average order value.

Conclusion

With her dynamic leadership, strategic vision, and deep understanding of the wellness and lifestyle industries, Sarah Choi is poised to drive continued growth and success for CorePower Yoga. Her proven track record of delivering impactful marketing initiatives and fostering strong customer relationships make her a valuable asset to the organization.